webinar-marketing

When the user wants to plan, promote, run, or improve a webinar or virtual event to generate and convert demand. Use when the user mentions 'webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable,' 'registration funnel,' 'show-up rate,' 'attendance rate,' 'webinar promotion,' 'webinar follow-up,' or 'on-demand webinar.' Also use when they have a webinar that isn't converting — low registrations, low show-up, or attendees who don't buy — and want to diagnose and fix it. Covers the full funnel: registration, promotion, show-up, live engagement, live-to-close, and post-event nurture. Distinct from launch-strategy (full product launches) and email-sequence (lifecycle nurture) — this is the end-to-end webinar/event motion. NOT for in-person field events logistics, and NOT for generic lifecycle email (use email-sequence).

Quality

94%

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Quality

Content

88%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, actionable skill body with executable tooling, concrete funnel math, and well-sequenced workflows including diagnostic feedback loops. The only real gap is a dangling reference to a non-existent template file.

Suggestions

Create `templates/webinar-plan-template.md` (referenced in Mode 1, step 6) or remove the reference to avoid a broken progressive-disclosure pointer.

Trim a few editorial flourishes (e.g. 'A registration is a promise people forget', 'Attention is the currency') to push conciseness to the lean anchor.

Consider inlining one short reminder-email copy snippet so the 'ready-to-send copy' deliverable is self-contained rather than only promised.

Dimension	Reasoning	Score
Conciseness	Mostly lean and efficient with no padding about concepts Claude already knows, but retains rhetorical flourishes ('Registrations are cheap; attention and action are not', 'A registration is a promise people forget') that are engaging yet slightly trimmable, fitting 'efficient; minor instances of over-explanation' rather than the fully lean anchor 5.	4 / 5
Actionability	Fully executable guidance: copy-paste-ready script invocations (`python3 scripts/webinar_funnel_scorer.py funnel.json`, stdin and --sample modes), concrete backward funnel math with specific conversion rates, and exact reminder cadence (1 week / 1 day / 1 hour / live) — covering the common cases.	5 / 5
Workflow Clarity	Three clearly sequenced modes with numbered steps; Mode 2 embeds an explicit diagnostic feedback loop (score the funnel → identify bottleneck → fix only the broken stage) and the funnel-math section adds a validation checkpoint ('the plan is broken before it starts — fix the goal now'), matching the 'explicit validation steps; feedback loops' anchor.	5 / 5
Progressive Disclosure	Well-organized overview with one-level-deep references clearly signaled inline (`references/webinar-formats.md`, `promotion-playbook.md`, `benchmarks.md`, `scripts/webinar_funnel_scorer.py` — all verified present); however line 55 references `templates/webinar-plan-template.md` for which no templates/ directory exists, a minor organization gap that drops it below the top anchor.	4 / 5
	Total	18 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: third-person voice, concrete capabilities, exhaustive natural trigger terms, explicit what/when guidance, and clear negative boundaries against adjacent skills. No weakening factors apply.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions ('plan, promote, run, or improve a webinar', 'diagnose and fix it') plus comprehensive funnel coverage ('registration, promotion, show-up, live engagement, live-to-close, and post-event nurture'), matching the 'multiple specific concrete actions; comprehensive coverage' anchor.	5 / 5
Completeness	Explicitly answers what (full-funnel webinar motion) and when ('Use when the user mentions...', 'Also use when they have a webinar that isn't converting') with concrete trigger phrases, matching the top anchor.	5 / 5
Trigger Term Quality	Comprehensive natural trigger list including synonyms ('webinar,' 'virtual event,' 'online event,' 'live demo,' 'virtual summit,' 'workshop,' 'masterclass,' 'fireside chat,' 'roundtable') plus symptom phrases ('show-up rate,' 'attendance rate,' 'on-demand webinar'); file extensions are not applicable to this domain.	5 / 5
Distinctiveness Conflict Risk	Explicit boundary statements ('Distinct from launch-strategy...', 'NOT for in-person field events logistics, and NOT for generic lifecycle email') carve a clear niche with minimal conflict risk.	5 / 5
	Total	20 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: alirezarezvani/claude-skills
Path: marketing-skill/skills/webinar-marketing/SKILL.md
Commit: 19392f7

Reviewed: ~2 hours ago

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