Use when creating social media content ideas, hunting for viral references, adapting content formulas from other niches/countries, or planning content calendars. Generates hook variations, writes caption drafts, curates cross-niche reference swipe files, scores references with STEPPS framework, produces complete content briefs, and builds weekly posting schedules — all grounded in brand and offer data. Integrates with Brand Studio (positioning, narrative, voice) and Offer Studio (promise, audience psychology). Triggers: 'contenido', 'content', 'ideas de contenido', 'reel', 'carrusel', 'post', 'viral', 'qué publico', 'dame ideas', 'inspiración', 'referencia', 'steal like an artist', 'calendario de contenido', 'qué posteo', 'ideas para Instagram', 'ideas para TikTok', 'content hunting'.