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ecommerce-copywriter

电商图片文案创作技能,支持多品类产品的吸引性文案生成,适用于电商平台的商品营销推广

55

Quality

61%

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tessl review fix ./skills/ecommerce-copywriter/ecommerce-copywriter/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

72%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable with concrete formats, a clear structure template, and three worked examples, and it uses genuine one-level-deep references well. Its main weakness is redundancy — the same principles and workflow are restated across several sections — and the absence of explicit validation checkpoints in the workflows.

Suggestions

Consolidate the duplicated principles: keep them once in '操作步骤' or '注意事项' and remove the near-verbatim restatements in '智能体提示词' and '质量标准'.

Add an explicit verification checkpoint to each workflow, e.g. '完成后对照质量标准逐项检查标题/卖点/emoji/格式,不达标则回到对应步骤修改'.

Consider moving the '智能体提示词' persona/principles block into references/copywriting_guide.md to slim the SKILL.md overview.

DimensionReasoningScore

Conciseness

The body restates the same principles (痛点驱动, 利益导向, emoji适度, format requirements) across '操作步骤', '注意事项', '智能体提示词', and '质量标准', and the '智能体提示词' section largely reiterates the workflow already in '操作步骤', matching 'Mostly efficient but includes some unnecessary explanation or could be tightened'. Not level 1 because the content is domain-specific actionable guidance rather than generic concept explanation; not level 3 because of substantial cross-section redundancy.

2 / 3

Actionability

Provides concrete, copy-ready guidance: exact title format '**🎉 emoji + 产品昵称:核心卖点**', a four-paragraph structure with per-paragraph instructions, three fully worked examples with real titles and emoji, and a complete markdown template — matching 'Fully executable... specific examples; copy-paste ready'. Not level 2 because guidance is complete and specific, not pseudocode or vague.

3 / 3

Workflow Clarity

Both workflows (文案生成, 文案优化) are clearly numbered and sequenced, but there are no explicit validation/verification checkpoints wiring the separate '质量标准' into the flow as a verify-then-deliver step, matching 'Steps listed but validation gaps; sequence present but checkpoints missing or implicit'. Not level 3 because no explicit validate→fix→retry feedback loop; not level 1 because the sequence is clear and complete.

2 / 3

Progressive Disclosure

Three real reference files (copywriting_templates.md, copywriting_guide.md, emoji_library.md) are each linked inline and summarized with a one-line purpose in '资源索引', all one level deep with no nested-reference chains, matching 'Clear overview with well-signaled one-level-deep references; content appropriately split; easy navigation'. Not level 2 because references are clearly signaled and well-organized rather than poorly navigated.

3 / 3

Total

10

/

12

Passed

Description

50%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is third-person and conveys a clear e-commerce image-copywriting niche with both a 'what' and an applicability context, but it lacks an explicit 'Use when...' trigger clause and its action/keyword coverage is broad rather than comprehensive. It sits solidly at level 2 across all dimensions.

Suggestions

Add an explicit trigger clause, e.g. 'Use when creating or optimizing e-commerce product image copy (商品文案, 详情页文案) for marketing campaigns.'

Enumerate concrete capabilities — mention both generation and optimization (文案生成、文案优化) rather than only '吸引性文案生成'.

Include more natural user-facing keywords such as '商品文案', '详情页文案', '主图文案' alongside '电商文案'.

DimensionReasoningScore

Specificity

Quotes '支持多品类产品的吸引性文案生成' — names the e-commerce copywriting domain and a broad generation action, but does not enumerate capabilities comprehensively (e.g., the optimization workflow the body covers is absent), matching the level-2 anchor 'Names domain and some actions, but not comprehensive'. Not level 3 because no list of multiple concrete actions; not level 1 because it does name a concrete domain and action.

2 / 3

Completeness

States what it does ('电商图片文案创作技能...吸引性文案生成') and an applicability clause ('适用于电商平台的商品营销推广'), but there is no explicit 'Use when...' trigger clause; per the guidelines a missing explicit trigger clause caps completeness at 2. Not level 3 because 'when' is only implied via applicability, not an explicit trigger; not level 1 because both what and a use context are present.

2 / 3

Trigger Term Quality

Terms like '电商', '文案', '图片文案', '营销推广' are relevant but somewhat abstract ('技能' is skill jargon rather than user speech) and miss common concrete variations such as '商品文案' or '详情页文案', matching 'Some relevant keywords but missing common variations'. Not level 3 due to incomplete natural-term coverage; not level 1 because several genuine user-facing terms are present.

2 / 3

Distinctiveness Conflict Risk

E-commerce image copywriting is a reasonably specific niche unlikely to conflict with unrelated skills, yet '文案生成'/'营销推广' could overlap with a general marketing or copywriting skill, matching 'Somewhat specific but could still overlap with similar skills'. Not level 3 due to overlap risk; not level 1 because the e-commerce image-copy niche is identifiable.

2 / 3

Total

8

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
anbeime/skill
Reviewed

Table of Contents

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