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ecommerce-video-marketing

电商运营与内容创作者必备!当您需要为多品类商品策划抖音、小红书等平台的带货视频时,一键生成包含痛点切入、产品展示与专业镜头设计的6阶段高质量视频脚本,轻松打造高转化营销内容,大幅提升品牌销量。

60

Quality

69%

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SecuritybySnyk

Passed

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Fix and improve this skill with Tessl

tessl review fix ./skills/ecommerce-video-marketing/ecommerce-video-marketing/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

56%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body delivers genuinely actionable guidance — a ready-to-use prompt framework and three complete worked example scripts — and a clearly sequenced 6-stage workflow with well-signaled, real one-level-deep references. Its main weaknesses are systematic redundancy (the 6-stage flow appears twice, camera basics and notes duplicate both reference files and earlier sections) and inline detail that should be pushed down into the existing reference files.

Suggestions

Collapse '操作步骤→标准流程' into the '核心创作流程' section (or vice versa) — they describe the same 6 steps twice; keep one, and reference video_guide.md for depth.

Replace the inline 镜头语言/运镜 catalogs (duplicated in shot_guide.md) with a one-line summary plus a pointer, since the shot-type and camera-move basics are concepts Claude already knows.

Trim '注意事项' to only points not already covered by '进阶提示词', and move the three worked 使用示例 scripts into video_templates.md (which already contains 8 product-type templates), keeping a single compact example in SKILL.md.

DimensionReasoningScore

Conciseness

The ~390-line body is noticeably verbose with several padded and duplicated sections: the 6-stage '核心创作流程' (阶段1-6) is repeated almost wholesale in '操作步骤→标准流程'; '注意事项' restates '追求真实感/文化适配/慢思考' already in '进阶提示词'; and the 镜头语言/运镜 lists (特写/中景/远景/全景, 推/拉/摇/移/跟/环绕) explain cinematography basics Claude already knows and duplicate shot_guide.md. This matches anchor 2 ('noticeably verbose; several unnecessary explanations or padded sections'), not 3, because the duplication is systematic rather than incidental.

2 / 5

Actionability

The skill provides concrete, usable artifacts: a copy-paste 基础提示词 template with explicit placeholders, a 进阶提示词 with specific tactics (e.g., '使用本地化的参照物(如用A4纸展示尺寸)'), and three fully worked time-stamped example scripts (【痛点切入,5秒】… with shot types and 音效). Minor gaps keep it at anchor 4 rather than 5: some steps remain abstract ('构建商品知识图谱', '竞品对比优势' with no method given) and the workflow never says how to verify output quality against the 时长 budget.

4 / 5

Workflow Clarity

The 6-stage sequence (任务启动→需求定义→商品理解→脚本创作→镜头设计→后期优化) is clearly ordered, each stage lists its required inputs (商品信息、目标平台、时长、品牌调性), and '可选分支' routes specific product types to reference templates. This fits anchor 4 ('clear sequence with most checkpoints present; minor validation gaps'): the sequence is unambiguous but there are no explicit checkpoints (e.g., confirm the pain point/人群 with the user before writing the full script). It is not capped at 3 since this is creative generation, not a destructive or batch operation.

4 / 5

Progressive Disclosure

References are well-signaled and one level deep — all four files in references/ exist and are linked from both '可选分支' and '资源索引' — but the body is not a lean overview: the full 6-stage detail (duplicating video_guide.md), the camera-language catalog (duplicating shot_guide.md), and three worked examples are inlined where a summary plus pointer belongs. This matches anchor 3 ('some structure… content that should be separate is inline'), not 4, because substantial content that already lives in the bundle files is duplicated inline.

3 / 5

Total

13

/

20

Passed

Description

82%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description answers both 'what' and 'when' explicitly with concrete platform triggers and occupies a distinct niche. Weaknesses are the second-person voice ('当您需要…'), marketing fluff and over-claims ('必备!', '轻松打造', '大幅提升品牌销量'), and a single enumerated action rather than a list of distinct capabilities.

Suggestions

Rewrite in third person and drop the marketing fluff and over-claims ('必备!', '轻松打造高转化营销内容, '大幅提升品牌销量'), keeping only the concrete capability statement about generating 6-stage scripts with pain-point hook, product display, and shot design.

Add missing natural trigger synonyms such as 快手, 短视频, 种草, and 淘宝/京东 to broaden keyword coverage toward anchor 5.

State the capability as several distinct actions (e.g., '生成带货视频脚本、提炼核心卖点、设计镜头与运镜方案') instead of one '一键生成' super-action.

DimensionReasoningScore

Specificity

It names a concrete deliverable — '一键生成包含痛点切入、产品展示与专业镜头设计的6阶段高质量视频脚本' — but this is essentially one action with enumerated components rather than several distinct actions, and the tail ('轻松打造高转化营销内容,大幅提升品牌销量') is pure over-claim fluff that the guidelines penalize. The description also uses second-person voice ('当您需要…'), which the rubric penalizes by reducing specificity by 1 from the anchor-4 fit ('一键生成…脚本' plus enumerated script components), landing at 3.

3 / 5

Completeness

Both parts are explicit: the 'what' is '生成包含痛点切入、产品展示与专业镜头设计的6阶段高质量视频脚本' and the 'when' is the concrete trigger clause '当您需要为多品类商品策划抖音、小红书等平台的带货视频时', which names specific platforms and content type. This matches anchor 5 ('clearly and explicitly answers both what AND when with concrete trigger phrases'), not anchor 4 where the 'when' would be vaguer.

5 / 5

Trigger Term Quality

Natural terms a Chinese e-commerce user would actually say are present: '带货视频', '视频脚本', '抖音', '小红书', '营销内容', '电商'. A few common variations are missing (e.g., 快手, 短视频, 种草), which matches anchor 4 ('good keyword coverage; a few natural terms missing') rather than the comprehensive synonym coverage of anchor 5.

4 / 5

Distinctiveness Conflict Risk

The niche is clear and narrowly defined (Chinese short-video e-commerce marketing scripts) with distinct triggers ('带货视频', '抖音', '小红书') that no generic writing or video skill would claim, fitting anchor 5 ('clear niche with distinct triggers; minimal conflict risk').

5 / 5

Total

17

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
anbeime/skill
Reviewed

Table of Contents

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