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product-marketing-copywriter

产品营销文案创作技能,支持多品类产品的吸引性营销文案生成,适用于产品推广、品牌营销、销售转化

44

Quality

46%

Does it follow best practices?

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SecuritybySnyk

Passed

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Fix and improve this skill with Tessl

tessl review fix ./skills/product-marketing-copywriter/product-marketing-copywriter/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

35%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The skill is actionable and well-supported by a clean one-level reference bundle, but it is severely over-long: the same workflow and guidance are restated five-plus times inline, explaining concepts Claude already knows. Collapsing the duplicated sections into a lean overview that defers detail to the references would dramatically improve it.

Suggestions

Collapse the redundant restatements: keep one authoritative workflow (e.g. 操作步骤) and remove the duplicate 创作流程, 8个步骤, 创作技巧, and 质量标准 sections, pointing to references for detail instead.

Delete explanations of concepts Claude already knows (definitions of USP, why emotion matters in buying decisions, what A/B testing is) and retain only the actionable technique lists.

Slim the SKILL.md body into a concise overview that lists the two flows (生成/优化) and the four references with their purposes, moving the worked examples and templates into the bundle.

DimensionReasoningScore

Conciseness

The ~390-line body restates the same guidance (audience, USP, title, body structure, CTA, data, emotion) five or more times across 操作步骤, 8个步骤, 创作流程, 创作技巧, and 质量标准, and also explains concepts Claude already knows (what a USP is, why emotion matters, what A/B testing is).

1 / 3

Actionability

Guidance is concrete and specific (exact USP types, sample titles like "揭秘!这款数据库产品如何助力企业提升30%的工作效率?", CTA verbs, and three full worked examples), but the copy-paste-ready templates are deferred to references and the in-body material is illustrative and repetitive rather than tight executable instruction.

2 / 3

Workflow Clarity

A numbered generation flow and a parallel optimization flow are present and clearly sequenced, but there are no validation/feedback checkpoints, and the workflow is duplicated across multiple sections (操作步骤, 创作流程, 8个步骤), which weakens a single clear sequence.

2 / 3

Progressive Disclosure

The four reference files (copywriting_templates/guide/examples/emotion_words) are real, one level deep, and clearly signaled with purpose annotations in 资源索引; however the SKILL.md body itself is a monolithic, heavily duplicated wall of text rather than a lean overview pointing outward.

2 / 3

Total

7

/

12

Passed

Description

57%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is a competent but mid-tier statement: it conveys the domain and applicability yet lacks an explicit "Use when..." trigger clause and a comprehensive list of concrete actions. It is distinct enough to avoid most conflicts.

Suggestions

Add an explicit "Use when..." trigger clause listing natural phrasings users would say, e.g. "Use when the user asks to write product marketing copy, advertising copy, or promotional copy for a product."

Enumerate concrete capabilities in the description (e.g. 文案生成、标题优化、正文优化、CTA优化) rather than only mentioning generation.

Include common user-facing terms like "营销文案"、"广告文案"、"商品文案" alongside the formal 产品推广/品牌营销 phrasing.

DimensionReasoningScore

Specificity

The description names the domain and a concrete action ("支持多品类产品的吸引性营销文案生成") but does not enumerate the multiple specific actions (e.g. 标题优化、正文优化、CTA优化) the body actually covers, so it is not comprehensive.

2 / 3

Completeness

It states what the skill does but the "when" is only implied via "适用于..." rather than an explicit "Use when..." clause, which per the guidelines caps completeness at 2.

2 / 3

Trigger Term Quality

Phrases like "产品推广、品牌营销、销售转化" are relevant triggers but lean formal/business-jargon; common variations a user would actually type ("写文案"、"营销文案"、"广告文案") are missing.

2 / 3

Distinctiveness Conflict Risk

Product marketing copywriting is a clear, distinct niche with specific triggers (产品推广/品牌营销/销售转化) that are unlikely to fire for unrelated skills.

3 / 3

Total

9

/

12

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
anbeime/skill
Reviewed

Table of Contents

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