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product-marketing-copywriter

产品营销文案创作技能,支持多品类产品的吸引性营销文案生成,适用于产品推广、品牌营销、销售转化

49

Quality

53%

Does it follow best practices?

Run evals on this skill

Adds up to 20 points to the overall score

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SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./skills/product-marketing-copywriter/product-marketing-copywriter/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

53%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The skill is actionable with concrete examples and a well-organized reference index pointing to real bundle files, but it suffers from heavy redundancy—core guidance is restated multiple times across 操作步骤, 智能体提示词, 创作流程, and 技巧 sections. Workflow steps lack validation checkpoints.

Suggestions

Collapse the duplicated guidance: keep one canonical workflow (操作步骤) and remove the repeated 创作流程 / 标题技巧 / 正文技巧 / 质量标准 sections that restate it.

Move the detailed 8-step 创作原则 into a reference file and summarize it in SKILL.md to reduce token load.

Add a verification step to the workflow (e.g., check the copy against 质量标准 and 平台规范 before delivering) to introduce a feedback checkpoint.

DimensionReasoningScore

Conciseness

The body is noticeably verbose: the 8-step创作原则, 操作步骤, 创作流程, and again 标题/正文/数据/CTA/结构技巧 plus 质量标准 restate the same guidance three to four times, well past what Claude needs.

2 / 5

Actionability

Provides concrete title examples, enumerated USP categories, named emotion-word references, and specific CTA verbs with only minor gaps; for an instruction-only skill the guidance is executable.

4 / 5

Workflow Clarity

Two numbered standard flows (文案生成 / 文案优化) give a clear sequence, but there are no validation or verification checkpoints and no feedback loop, matching the 'steps listed but checkpoints missing' anchor.

3 / 5

Progressive Disclosure

A 资源索引 section cleanly points to four real one-level-deep reference files each with a stated purpose, and inlined content is mostly appropriate, though substantial duplicated guidance remains in the body.

4 / 5

Total

13

/

20

Passed

Description

53%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description clearly identifies the product-marketing-copywriting domain and lists reasonable trigger contexts, but it lacks an explicit 'Use when' trigger clause and only weakly implies when to invoke it. Specificity is adequate but not comprehensive.

Suggestions

Add an explicit trigger clause such as 'Use when the user asks for product marketing copy, ad copy, or promotional content for a product.'

Expand concrete actions beyond just '生成' to include '优化' and '改写' to lift specificity.

Include natural user phrasings like '写营销文案' / '产品文案' as trigger terms.

DimensionReasoningScore

Specificity

Names the domain ('产品营销文案创作') and concrete actions ('吸引性营销文案生成') but stops at 1-2 generic actions without enumerating specific sub-capabilities, matching the 'names domain and 1-2 concrete actions' anchor.

3 / 5

Completeness

Has a clear 'what' (营销文案生成) but the 'when' is only weakly implied via '适用于...' rather than an explicit 'Use when' clause, which per guidelines caps completeness at 3.

3 / 5

Trigger Term Quality

Includes relevant phrases ('产品推广、品牌营销、销售转化') but misses common natural variations a user would say like '写文案' or '营销文案', fitting the 'some relevant keywords but missing variations' anchor.

3 / 5

Distinctiveness Conflict Risk

The product-marketing-copywriting niche is mostly distinct with minor overlap risk against generic brand-design skills, matching the 'mostly distinct; minor overlap risk' anchor.

4 / 5

Total

13

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
anbeime/skill
Reviewed

Table of Contents

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