Selects, deploys, and customizes AI models on Amazon SageMaker. Fine-tuning (SFT, DPO, RLVR, RLAIF), model selection, dataset preparation, evaluation, deployment to SageMaker endpoints or Bedrock, and endpoint diagnostics. Covers the full lifecycle from planning through production. Use when fine-tuning models on SageMaker, choosing/selecting which base model to customize or fine-tune from SageMaker Hub, finding a model to deploy without fine-tuning, transforming datasets for training, checking data readiness, evaluating model quality, deploying to endpoints, setting up IAM roles and S3 buckets for training jobs, or managing a SageMaker Managed MLflow app. Also use to check endpoint health, diagnose failures, debug latency or errors, or view container logs and CloudWatch metrics. Covers Serverless Model Customization, Nova and OSS deployment paths, and PySDK v3 usage. NOT for Ground Truth labeling, Feature Store, or general-purpose AWS infrastructure.