analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," or "tracking plan." For A/B test measurement, see ab-test-setup.

Install with Tessl CLI

npx tessl i github:coreyhaines31/marketingskills --skill analytics-tracking

What are skills?

Overall
score

84%

Review — 82%

Does it follow best practices?

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npx tessl skill review --optimize ./path/to/skill

Learn more

Evaluation — 100%

↑ 1.08x

Agent success when using this skill

Validation — 11 / 11 Passed

Validation for skill structure

SKILL.md

Review

Evals

Evaluation results

99%

15%

Analytics Tracking Plan for SaaS Marketing Launch

Tracking plan creation and event naming conventions

Criteria

Without context

With context

Tracking plan format

100%

Events table columns

38%

100%

Object-Action naming

100%

90%

Specific event names

100%

cta_clicked event present

88%

100%

form_submitted event present

38%

100%

signup_completed event present

63%

100%

demo_requested event present

100%

No PII in properties

100%

Conversions section present

75%

100%

Decision rationale file

100%

Campaign properties documented

100%

Without context: $0.2919 · 1m 53s · 11 turns · 60 in / 5,308 out tokens

With context: $0.4682 · 2m 20s · 16 turns · 645 in / 5,784 out tokens

100%

E-commerce Analytics Implementation for Online Retail Store

GTM dataLayer e-commerce implementation

Criteria

Without context

With context

dataLayer initialization

100%

dataLayer.push pattern

100%

ecommerce null clear — product view

100%

ecommerce null clear — add to cart

100%

ecommerce null clear — purchase

100%

Google recommended event names

100%

Purchase includes transaction_id

100%

Items array structure

100%

GTM tag naming convention

80%

100%

GTM trigger naming convention

75%

100%

GTM variable naming convention

75%

100%

Without context: $0.2722 · 1m 22s · 9 turns · 10 in / 5,128 out tokens

With context: $0.5362 · 2m 7s · 16 turns · 3,286 in / 6,630 out tokens

100%

Privacy-Compliant Analytics for European Market Expansion

Privacy-compliant analytics and UTM conventions

Criteria

Without context

With context

Consent default denied

100%

ad_storage also denied

100%

Consent update on grant

100%

No PII in event properties

100%

UTM lowercase rule

100%

UTM separator consistency

100%

UTM specific names

100%

UTM spreadsheet documentation

100%

Cookie consent requirement

100%

PII prohibition in checklist

100%

Data retention mentioned

100%

IP anonymization mentioned

100%

Without context: $0.4277 · 2m 29s · 13 turns · 13 in / 8,203 out tokens

With context: $0.6708 · 3m 22s · 22 turns · 103 in / 9,090 out tokens

Evaluated: about 20 hours ago
Agent: Claude Code

Table of Contents

Analytics Tracking Plan for SaaS Marketing Launch E-commerce Analytics Implementation for Online Retail Store Privacy-Compliant Analytics for European Market Expansion

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