analytics-tracking

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.

1.11x

Quality

81%

Does it follow best practices?

Impact

99%

1.11x

Average score across 6 eval scenarios

Securityby

Passed

No known issues

Evaluation results

99%

12%

Analytics Tracking Plan for SaaS Marketing Launch

Tracking plan creation and event naming conventions

Criteria

Without context

With context

Tracking plan format

100%

Events table columns

62%

100%

Object-Action naming

90%

100%

Specific event names

100%

87%

cta_clicked event present

62%

100%

form_submitted event present

100%

signup_completed event present

50%

100%

demo_requested event present

100%

No PII in properties

100%

Conversions section present

75%

100%

Decision rationale file

100%

Campaign properties documented

100%

95%

E-commerce Analytics Implementation for Online Retail Store

GTM dataLayer e-commerce implementation

Criteria

Without context

With context

dataLayer initialization

100%

dataLayer.push pattern

100%

ecommerce null clear — product view

100%

ecommerce null clear — add to cart

100%

ecommerce null clear — purchase

100%

Google recommended event names

100%

Purchase includes transaction_id

100%

Items array structure

100%

GTM tag naming convention

60%

80%

GTM trigger naming convention

62%

75%

GTM variable naming convention

62%

87%

100%

Privacy-Compliant Analytics for European Market Expansion

Privacy-compliant analytics and UTM conventions

Criteria

Without context

With context

Consent default denied

100%

ad_storage also denied

100%

Consent update on grant

100%

No PII in event properties

100%

UTM lowercase rule

100%

UTM separator consistency

100%

UTM specific names

100%

UTM spreadsheet documentation

100%

Cookie consent requirement

100%

PII prohibition in checklist

100%

Data retention mentioned

100%

IP anonymization mentioned

100%

GA4 Analytics Implementation for a SaaS Product

GA4 gtag.js implementation and custom dimensions

Criteria

Without context

With context

gtag event syntax

100%

user_properties via gtag set

100%

user_id in config

100%

onboarding_step_completed event

80%

100%

feature_used event

100%

Object-Action event naming

100%

No PII in event properties

100%

User scope for plan dimension

100%

Parameter name match

100%

Decision-oriented tracking notes

100%

No automatic property duplication

62%

100%

14%

Analytics Audit: Fix Reporting Anomalies and Establish QA Process

Analytics debugging, validation, and data quality

Criteria

Without context

With context

GA4 DebugView mentioned

100%

DebugView activation method

100%

GTM Preview Mode mentioned

100%

Browser extension tools

100%

Trigger config check for missing events

100%

Variable path check for wrong values

100%

Duplicate event diagnosis

100%

No duplicate events QA item

100%

Cross-browser/mobile validation

100%

Internal traffic filter

100%

No PII leaking check

100%

Conversions validation

100%

Consent or compliance check

100%

22%

Analytics Setup for a B2B Team Collaboration SaaS

B2B SaaS funnel event library and conversion tracking

Criteria

Without context

With context

Tracking plan format

50%

100%

Onboarding step event

100%

Onboarding funnel sequence

100%

Team collaboration events

62%

100%

Integration events

100%

Purchase funnel sequence

100%

Subscription cancelled properties

100%

Object-Action naming

83%

100%

Conversions counting method

50%

100%

Mark as conversion instructions

100%

Google Ads import mentioned

100%

No PII in properties

100%

User context properties

87%

100%

Repository: coreyhaines31/marketingskills
Commit: 9d4d29a

Evaluated: 18 days ago
Agent: Claude Code
Model: Claude Sonnet 4.6

Table of Contents

Analytics Tracking Plan for SaaS Marketing Launch E-commerce Analytics Implementation for Online Retail Store Privacy-Compliant Analytics for European Market Expansion GA4 Analytics Implementation for a SaaS Product Analytics Audit: Fix Reporting Anomalies and Establish QA Process Analytics Setup for a B2B Team Collaboration SaaS

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.