analytics-tracking
When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "attribution," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For A/B test measurement, see ab-test-setup.
92
81%
Does it follow best practices?
Impact
99%
1.11xAverage score across 6 eval scenarios
Passed
No known issues
Quality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description with excellent trigger term coverage and completeness. The explicit 'Use when' clause with extensive natural language triggers makes it highly discoverable. The main weakness is that the capability description could be more specific about concrete actions the skill enables beyond the general 'set up, improve, or audit' framing.
Suggestions
Add 2-3 specific concrete actions to improve specificity, such as 'configure event schemas, debug tag implementations, create tracking plans, validate data layer setup'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | The description names the domain (analytics tracking) and mentions actions like 'set up, improve, or audit analytics tracking and measurement,' but lacks specific concrete actions like 'configure event schemas,' 'debug tag implementations,' or 'create tracking plans.' | 2 / 3 |
Completeness | Clearly answers both what ('set up, improve, or audit analytics tracking and measurement') and when with explicit 'Use when' guidance and extensive trigger phrases. Also includes helpful cross-reference to related skill (ab-test-setup). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms including tool names (GA4, GTM, Mixpanel, Segment), common phrases ('how do I measure this,' 'analytics isn't working'), and technical terms (UTM parameters, conversion tracking, event tracking). | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive with specific tool names and analytics-specific terminology. The explicit cross-reference to ab-test-setup shows awareness of potential overlap and provides clear boundary guidance. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
72%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured analytics skill with strong actionability through concrete code examples and templates, and excellent progressive disclosure with clear references to detailed guides. The main weaknesses are some unnecessary philosophical content about tracking principles and a lack of explicit validation checkpoints integrated into the implementation workflow.
Suggestions
Remove or significantly condense the 'Core Principles' section - Claude understands these concepts and they consume tokens without adding actionable guidance.
Integrate validation steps directly into the GA4 Quick Setup workflow (e.g., 'After step 3, verify in DebugView that enhanced measurement events appear before proceeding').
Add a feedback loop to the implementation workflow: 'If events not appearing in DebugView → check GTM preview → verify trigger conditions → retry'.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is reasonably efficient but includes some unnecessary explanatory content like 'Track for Decisions, Not Data' principles that Claude already understands. The tables and structure are good, but sections like 'Core Principles' add tokens without adding actionable value. | 2 / 3 |
Actionability | Provides concrete, executable code examples (gtag, dataLayer.push), specific event naming conventions, ready-to-use tracking plan templates, and clear implementation steps. The JavaScript snippets are copy-paste ready. | 3 / 3 |
Workflow Clarity | The GA4 Quick Setup provides numbered steps, and there's a validation checklist, but the workflow lacks explicit feedback loops for error recovery. The debugging section lists tools but doesn't integrate validation into the implementation workflow as checkpoints. | 2 / 3 |
Progressive Disclosure | Excellent structure with clear overview sections and well-signaled one-level-deep references to detailed guides (event-library.md, ga4-implementation.md, gtm-implementation.md). Navigation is easy with related skills and tool integrations clearly linked. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
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