analytics

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

Quality

86%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

Well-organized body that leans on tables and short executable code examples, with clean progressive disclosure to three real reference files. Minor verbosity in advisory sections keeps it just below fully lean.

Suggestions

Tighten 'Core Principles' and 'Task-Specific Questions' — these restate context Claude already knows and add tokens without new actionable detail.

Consider folding the 'Essential Events' marketing/product tables into the existing event-library reference to reduce inline bulk while keeping the quick-reference signal.

Add a one-line explicit validation feedback loop (verify events in GA4 DebugView -> fix -> re-verify) to lift workflow_clarity toward the 5 anchor.

Dimension	Reasoning	Score
Conciseness	Mostly lean tables and short code blocks assume Claude's competence, but sections like 'Core Principles' and 'Task-Specific Questions' restate context Claude already knows and could be trimmed.	4 / 5
Actionability	Provides executable gtag/dataLayer code and concrete event/property tables covering common cases, though some sections (Core Principles, Privacy) are advisory lists rather than executable steps.	4 / 5
Workflow Clarity	GA4 Quick Setup is a clear 5-step sequence and the Debugging section includes a Validation Checklist checkpoint; the broader flow is assessment-driven without rigid error-recovery feedback loops, which is acceptable for this non-destructive skill.	4 / 5
Progressive Disclosure	Clear overview body with well-signaled one-level-deep references to three real files (event-library.md, ga4-implementation.md, gtm-implementation.md), each confirmed present and single-purpose.	5 / 5
	Total	17 / 20 Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description with concrete actions, exhaustive natural trigger terms, and explicit when-to-use guidance. Boundary routing to adjacent skills keeps conflict risk low.

Dimension	Reasoning	Score
Specificity	Names the domain and three concrete actions ('set up, improve, or audit analytics tracking and measurement') but stops short of the exhaustive multi-action coverage of the 5 anchor.	4 / 5
Completeness	Clearly answers both what it does and when to use it, with explicit 'Use when the user wants...,' 'Also use when the user mentions...,' and 'Use this whenever...' trigger guidance.	5 / 5
Trigger Term Quality	Comprehensive natural trigger terms including synonyms, tool names, and user phrasings ('GA4,' 'GTM,' 'Mixpanel,' 'are my events firing,' 'how do I measure this').	5 / 5
Distinctiveness Conflict Risk	Distinct analytics niche with explicit boundary routing to sibling skills ('For choosing attribution models... see attribution,' 'For A/B test measurement, see ab-testing'), minimizing misfires.	5 / 5
	Total	19 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
relative_links	Relative link issues: 6 suspicious	Warning

	Total	15 / 16 Passed

Repository: coreyhaines31/marketingskills
Path: skills/analytics/SKILL.md
Commit: 5b2c000

Reviewed: ~5 hours ago

Table of Contents

Discovery Implementation Validation

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