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competitors

When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we compare to X,' 'battle card,' or 'competitor teardown.' Use this for any content that positions your product against competitors. Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor. For sales-specific competitor docs, see sales-enablement.

68

Quality

83%

Does it follow best practices?

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SecuritybySnyk

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SKILL.md
Quality
Evals
Security

Quality

Content

72%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, actionable skill body that uses lean structured lists and appropriately delegates detail to real, clearly-signaled reference files. Its main weakness is workflow clarity: the page-building process lacks explicit validation/verification checkpoints, which matters given the programmatic-seo batch use case it points to.

Suggestions

Add an explicit validation/verification step to the page-building workflow (e.g., 'Before publishing, verify all competitor claims against the centralized data file and check that internal links and FAQ schema resolve').

Include a short feedback loop for batch/programmatic generation (e.g., generate one page → validate → then scale), since the skill references programmatic-seo for at-scale page sets.

Tighten the Core Principles section by dropping self-evident lines like 'Readers are comparing—they'll verify claims' to lift conciseness toward fully lean.

DimensionReasoningScore

Conciseness

Mostly efficient structured lists and concrete guidance assuming Claude's competence, with a few trimmable principle lines (e.g. 'Readers are comparing—they'll verify claims') that keep it just below fully lean.

4 / 5

Actionability

Provides concrete, executable guidance — exact URL patterns ('/alternatives/[competitor]'), specific target keywords, numbered page structures, keyword tables, and a YAML output spec — with bulk detail appropriately delegated to reference files.

4 / 5

Workflow Clarity

A clear sequence exists (assess → research → build → output) with ordered per-format section lists, but the page-building flow lacks explicit output validation/verification checkpoints; given the programmatic-seo batch context mentioned in Related Skills, the validation cap applies.

3 / 5

Progressive Disclosure

The body is a clear overview that delegates detailed templates and architecture to two well-signaled, one-level-deep reference files (references/templates.md and references/content-architecture.md), both of which exist and hold the bulk content.

5 / 5

Total

16

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-constructed description that clearly states the skill's purpose and trigger conditions with extensive natural keyword coverage and explicit boundary guidance against the related sales-enablement skill. The only minor gap is that the listed 'actions' are format variations of a single page-creation task rather than multiple distinct operations.

DimensionReasoningScore

Specificity

Names the domain and several concrete actions/formats ('create competitor comparison or alternative pages', 'Covers four formats: singular alternative, plural alternatives, you vs competitor, and competitor vs competitor'), but the actions are variations of page creation rather than the multiple distinct operations of the score-5 anchor.

4 / 5

Completeness

Explicitly answers both what (build comparison/alternative pages, position product, four formats) and when ('When the user wants to...', 'Also use when the user mentions...') with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural trigger coverage including synonyms and variations ('alternative page', 'vs page', 'competitor comparison', '[Product] vs [Product]', 'battle card', 'competitor teardown', 'how do we compare to X').

5 / 5

Distinctiveness Conflict Risk

Clear niche with distinct competitor-comparison triggers and explicit conflict disambiguation ('For sales-specific competitor docs, see sales-enablement'), minimizing wrong-skill activation.

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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