Conciseness

Largely dense, heuristic-driven prose with tables and no padding of concepts Claude already knows ('the ask is 15 minutes, anchored to a specific time and place'). A few principles are stated twice — 'Never write off events from one bad conference' reappears in Common Mistakes, as do the 24-48h window and niche-event points — which is deliberate reinforcement but could be trimmed, keeping it at 4 rather than 5.

Actionability

For an instruction-only skill the guidance is fully concrete: specific numbers ('8-14 seats', '15-30 named people', '50-200 attendees', '24-48 hour window'), copy-ready example phrasing ('15 min at the coffee bar Tuesday'), explicit tiering rules for follow-up, and a metric-tier table with verdicts. Common cases across all four roles are covered with specifics, matching the instruction-only equivalent of the 5 anchor.

Workflow Clarity

The Universal Arc (Before/During/After) and the numbered Attending steps (1-5) give clear sequences, and the Measurement section with go/no-go math ('judge on a 2-3 event trend') acts as an evaluative checkpoint. It sits at 4 rather than 5 because there are no explicit validate-then-proceed feedback loops within the workflows themselves, though for a strategy skill those are only weakly applicable.

Progressive Disclosure

The body is a genuine overview with all depth delegated to four real, one-level-deep reference files (webinar-funnel.md, sponsorship-roi.md, speaking.md, event-portfolio-strategy.md — all present in references/), each clearly signaled with an inline markdown link at the point of need ('full funnel in webinar-funnel.md'). This matches the 5 anchor: clear overview, well-signaled single-level references, easy navigation.

Specificity

Lists several concrete actions — 'plan, run, sponsor, or speak at events', 'asks whether an event or booth is worth the money', 'follow-up into pipeline' — and stays in third person. Falls short of the 5 anchor because the actions are somewhat generic verbs without the fine-grained operational coverage of the top example.

Completeness

Explicitly answers both parts: the when is a concrete trigger clause ('When the user wants to plan, run, sponsor, or speak at events, or asks whether an event or booth is worth the money') and the what names the concrete motions and outcomes (plan/run/sponsor/speak, ROI evaluation, 'follow-up into pipeline'). It clearly matches the 5 anchor rather than the 4 anchor, whose 'when' is less specific.

Trigger Term Quality

Good natural keyword coverage: 'events, webinars, conferences, booths, meetups, show-up rates' plus the very natural phrase 'worth the money'. A few common variations users would say are missing (e.g., 'trade show', 'summit', 'dinner', 'user conference', 'expo'), so it is not the comprehensive 5.

Distinctiveness Conflict Risk

Clear niche with explicit routing of adjacent requests: 'For launches, see launch. For joint webinars, see co-marketing. For community programs, see community-marketing. For podcasts, see public-relations. For event emails, see emails.' This actively minimizes conflict risk with closely related skills, matching the 5 anchor.