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influencer-marketing

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'newsletter sponsorship,' 'newsletter ad,' 'sponsor a newsletter,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'Telegram channel ads,' 'buy a post in a Telegram channel,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.

77

Quality

97%

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SecuritybySnyk

Low

Low-risk findings worth noting

SKILL.md
Quality
Evals
Security

Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, well-structured practitioner skill: concrete decision rules and numbers throughout, a phased workflow with a gating checklist, and clean one-level-deep offloading to four substantive reference files. The only weakness is minor trimmable verbosity (attribution note, occasional rhetorical asides).

Suggestions

Remove or move the contributor-attribution blockquote ("Foundation contributed by @Adi2910s...") to a changelog or the repository README — it consumes context without affecting execution.

Trim rhetorical framing sentences where the table or checklist already carries the point (e.g., "reach to the wrong people is the most expensive spend there is" duplicates the audience-alignment test), keeping the punchiest one or two as mnemonics.

Consider condensing the Common Mistakes section by folding each mistake into the section it violates, since most items restate rules already given in sections 1–6.

DimensionReasoningScore

Conciseness

Dense, opinionated practitioner content with almost no generic filler — tier tables with dollar ranges, FTC placement specifics, and Telegram view-rate benchmarks are knowledge Claude does not already have. Minor trimmable material remains: the contributor-attribution blockquote and a few rhetorical flourishes that don't change execution.

4 / 5

Actionability

For an instruction-only skill, the guidance is copy-paste-concrete: negotiation-anchor rate tables per tier, disclosure placement rules ("not buried in a wall of hashtags... spoken aloud in video/audio"), a brief template (2–3 talking points max, specific CTA), and exact tracking artifacts (`CREATOR20` promo codes, UTM-per-placement, vanity URL pattern). Specific examples cover the common cases.

5 / 5

Workflow Clarity

Clear numbered sequence (vetting → outreach → deal → compliance → brief → measurement) with explicit checkpoints: the run-of-show checklist gates each phase (tracking set up "before content goes live," "confirm the disclosure actually shipped"), and post-campaign measurement feeds the one-off/repeat/retainer decision — a real feedback loop. Not a destructive/batch operation, so no cap applies.

5 / 5

Progressive Disclosure

The body stays overview-level and pushes the four detail-heavy subsystems to real, verified one-level-deep reference files (ugc-creator-program.md, paid-ads-creator-program.md, newsletter-sponsorships.md, telegram-channels.md), each introduced with a summary of what it contains. Navigation is easy; nothing inlined that belongs in a reference.

5 / 5

Total

19

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: full-lifecycle concrete actions, an extensive and natural trigger list, explicit what-and-when guidance in third person, and explicit boundary routing to sibling skills. No weaknesses found.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions spanning the whole lifecycle — "finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI" — with no gaps in coverage. Not below the 5 anchor (4 would require missing action areas), and third-person voice means no penalty.

5 / 5

Completeness

Explicitly answers both: what ("finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI") and when ("When the user wants to run influencer, creator, or ambassador partnerships... Also use when the user mentions..."). Matches the 5 anchor exactly; the 'Use when' clause is present and specific, so the completeness cap of 3 does not apply.

5 / 5

Trigger Term Quality

Comprehensive natural trigger coverage with synonyms and platform variants: "influencer marketing," "creator partnerships," "sponsorships," "YouTube sponsorships," "podcast sponsorships," "newsletter sponsorship," "brand ambassador," "UGC creators," "product seeding," "how much to pay an influencer," "FTC disclosure." These are phrases a user would naturally say; nothing common is missing.

5 / 5

Distinctiveness Conflict Risk

Clear niche (influencer/creator/ambassador partnerships) with distinct triggers, and it actively de-conflicts sibling skills — "For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative." This exceeds the 5 anchor's minimal-conflict standard.

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

coreyhaines31/marketingskills

Path

skills/influencer-marketing/SKILL.md

Reviewed

Table of Contents

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