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influencer-marketing

When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsorships,' 'YouTube sponsorships,' 'podcast sponsorships,' 'brand ambassador,' 'ambassador program,' 'creator program,' 'UGC creators,' 'tech UGC,' 'UGC creator program,' 'creator network,' 'B2B influencers,' 'thought leader ads,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' or 'FTC disclosure.' For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative.

72

Quality

90%

Does it follow best practices?

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SecuritybySnyk

Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

81%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, expert-level body: concrete numbers throughout, a sequenced lifecycle with pre-launch validation checkpoints, an operational checklist, and an appropriately split-off reference for the volume-UGC variant. The remaining gaps are minor — a few editorial sentences could be cut, ready-to-use templates (outreach note, brief, agreement clause) are delegated rather than included, and the long body could shed one or two sections into reference files.

Suggestions

Trim editorial asides that don't change behavior (e.g., the 'Disclosure done well doesn't hurt performance' closer and the 'relationship than transaction' spectrum commentary) to tighten conciseness toward level 5.

Add one compact fill-in template — a short outreach note or creative-brief skeleton — since cold-email and ad-creative only cover fragments, closing the actionability gap.

Consider moving the Ambassador Program Design section (or the compensation rate tables) into a references/ file linked from the body, slimming SKILL.md toward a true overview and lifting progressive disclosure.

DimensionReasoningScore

Conciseness

The body is dense and information-rich — tier tables, rate ranges, and checklists where every row carries non-obvious domain knowledge (e.g., "$100 – $1,500" micro rates, "~1–3% is healthy on IG/TikTok"), with no padding that explains concepts Claude already knows. It sits at level 4 rather than 5 because a few editorial asides could be trimmed ("Disclosure done well doesn't hurt performance — audiences expect it, and the FTC has never found '#ad' to tank a genuinely good integration"; "The further right you go, the more it's about relationship than transaction"). It is clearly above level 3: the unnecessary explanation is minor, not a pattern.

4 / 5

Actionability

Guidance is consistently concrete for an instruction-only skill: exact tier follower ranges, negotiable dollar ranges per tier ("Nano ... Free product – $100"), a five-item vetting checklist, specific deal clauses ("usage rights ... commonly 3–6 months"), and a full run-of-show checklist. It is not level 5 because the fill-in artifacts are delegated rather than provided — no sample outreach note, brief template, or agreement clause text inline; it is well above level 3 since the specific numbers and steps cover the common cases.

4 / 5

Workflow Clarity

The lifecycle is clearly sequenced (§1 Finding → §2 Outreach → §3 Deal → §4 Compliance → §5 Brief → §6 Measurement, plus a phase-organized run-of-show checklist), with explicit validation checkpoints: "Set up tracking ... *before* content goes live," "Confirm the disclosure actually shipped where viewers can see it," and "Review the draft if you have approval rights — without over-scripting." Post-campaign steps include an iterate/double-down decision loop ("double down on the top decile; graduate strong ambassadors to paid partnerships"), matching the level-5 anchor with checklists and feedback loops; this is not a destructive/batch operation, so no cap applies.

5 / 5

Progressive Disclosure

The one bundle reference is well-signaled and one level deep — "See [references/ugc-creator-program.md] ... for the full system — playbook-first concepts, the four formats, trial-week vetting ..." (verified: the file exists and contains that content), and the UGC detail was appropriately split out rather than inlined. It sits at 4 rather than 5 because the SKILL.md body itself is a ~190-line full playbook; sections like Ambassador Program Design and the rate tables are core but make the 'overview' heavy, and there are no further reference splits to distribute that weight.

4 / 5

Total

17

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: it states concrete capabilities across the full partnership lifecycle, provides an extensive and natural trigger-term list including question phrasings and synonyms, answers both 'what' and 'when' explicitly, and defuses overlap with adjacent skills via explicit cross-references. The length is dense but every phrase is functional rather than padded.

DimensionReasoningScore

Specificity

The description lists multiple concrete, lifecycle-complete actions — "finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI" — with no vague filler. This matches the anchor 'lists multiple specific concrete actions; comprehensive coverage'; it is not level 4 because coverage spans the entire workflow rather than having minor gaps.

5 / 5

Completeness

Both questions are answered explicitly: the 'what' ("finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI") and the 'when' ("Also use when the user mentions 'influencer marketing'...") with concrete trigger phrases. Matches the level-5 good example exactly in structure; the explicit 'Use when' clause avoids the completeness cap.

5 / 5

Trigger Term Quality

Trigger coverage is exhaustive and natural — 'influencer marketing,' 'sponsorships,' 'YouTube sponsorships,' 'brand ambassador,' 'gifting,' 'product seeding,' 'whitelisting creator content,' 'how much to pay an influencer,' 'FTC disclosure' — including synonyms, platform-specific variants, and question phrasings a user would actually say. Not level 4: no common variation is obviously missing.

5 / 5

Distinctiveness Conflict Risk

A clear niche (paid/creator/ambassador partnerships) with distinct triggers, plus explicit boundary routing — "For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative" — which actively prevents mis-triggering onto adjacent skills. Minimal conflict risk.

5 / 5

Total

20

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

relative_links

Relative link issues: 2 suspicious

Warning

Total

15

/

16

Passed

Repository
coreyhaines31/marketingskills
Reviewed

Table of Contents

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