paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.

1.17x

Quality

80%

Does it follow best practices?

Impact

89%

1.17x

Average score across 3 eval scenarios

Securityby

Advisory

Suggest reviewing before use

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/paid-ads/SKILL.md

Evaluation results

91%

25%

Launch Plan: Paid Advertising for a B2B SaaS Product

Campaign naming, structure, and budget allocation

Criteria

Without context

With context

Naming convention format

40%

90%

Campaign hierarchy

62%

100%

Platform selection rationale

100%

70/30 budget split

30%

100%

Budget scaling rule

62%

100%

Conversion tracking pre-launch

100%

LinkedIn CPM/CPC expectation

12%

100%

Google negative keywords

100%

Lookalike from LTV customers

25%

Exclusions setup

100%

Pre-launch UTM setup

100%

Multiple ads per ad set

75%

100%

94%

10%

Retargeting Strategy for an E-Commerce Brand

Retargeting audience segmentation and frequency capping

Criteria

Without context

With context

Funnel stage segmentation

100%

Hot audience window

100%

Warm audience window

100%

Cold audience window

100%

Frequency caps

100%

Exclude existing customers

100%

Stage-specific messaging

100%

Exclude bounced visitors

100%

Meta CAPI setup

100%

Meta Event Match Quality

100%

Meta Aggregated Event Measurement

100%

Lookalike source quality

100%

82%

Campaign Performance Audit and Optimization Plan

Campaign optimization, bid strategy progression, and attribution

Criteria

Without context

With context

CPA diagnostic order

20%

Landing page in optimization steps

62%

100%

Bid strategy: manual first

100%

37%

50-conversion threshold

100%

No large budget changes

100%

UTM parameters

100%

Platform vs GA4 comparison

60%

90%

Blended CAC metric

100%

Weekly review items

100%

Creative testing hierarchy

37%

50%

Frequency/fatigue check

100%

Avoid stopping learning phase

100%

Repository: coreyhaines31/marketingskills
Commit: 9d4d29a

Evaluated: 18 days ago
Agent: Claude Code
Model: Claude Sonnet 4.6

Table of Contents

Launch Plan: Paid Advertising for a B2B SaaS Product Retargeting Strategy for an E-Commerce Brand Campaign Performance Audit and Optimization Plan

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