When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
79
73%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Advisory
Suggest reviewing before use
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/paid-ads/SKILL.mdSecurity
1 medium severity finding. This skill can be installed but you should review these findings before use.
The skill is specifically designed for direct financial operations, giving the agent the ability to move money or execute financial transactions — such as payment processing, cryptocurrency operations, banking integrations, or market order execution.
Direct money access detected (high risk: 1.00). The skill is explicitly for managing paid-ad campaigns and states the agent has "direct access to ad platform accounts." It includes operational actions around budgets (e.g., "Budget set correctly", "increase budgets 20-30% at a time", "consolidate budget into winning combinations", "scaling phase") and points to platform integration docs (Google Ads, Meta Ads, etc.). Managing and updating ad platform budgets is a direct ability to change ad spend (matching "Managing Ad Spend Budgets" in the risk rules), so this qualifies as direct financial execution authority.
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