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paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.

85

1.17x
Quality

80%

Does it follow best practices?

Impact

89%

1.17x

Average score across 3 eval scenarios

SecuritybySnyk

Advisory

Suggest reviewing before use

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/paid-ads/SKILL.md
SKILL.md
Quality
Evals
Security

Security

1 medium severity finding. This skill can be installed but you should review these findings before use.

Medium

W009: Direct money access capability detected (payment gateways, crypto, banking)

What this means

The skill is specifically designed for direct financial operations, giving the agent the ability to move money or execute financial transactions — such as payment processing, cryptocurrency operations, banking integrations, or market order execution.

Why it was flagged

Direct money access detected (high risk: 1.00). The skill is explicitly about managing paid advertising accounts and repeatedly references budgets, spend pacing, and changing budget allocations (e.g., "monthly/weekly budget", "Budget set correctly", "Spend vs. budget pacing", "increase budgets 20-30% at a time"). It also states the agent has "direct access to ad platform accounts" and points to specific ad-platform integrations (google-ads.md, meta-ads.md) in the tools registry. Because managing/updating ad spend budgets via ad platform APIs is a specific, financial-execution capability, this qualifies as Direct Financial Execution.

Report incorrect finding
Repository
coreyhaines31/marketingskills
Audited
Security analysis
Snyk

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.