When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' or 'should I run ads.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see page-cro.
85
80%
Does it follow best practices?
Impact
89%
1.17xAverage score across 3 eval scenarios
Advisory
Suggest reviewing before use
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/paid-ads/SKILL.mdSecurity
1 medium severity finding. This skill can be installed but you should review these findings before use.
The skill is specifically designed for direct financial operations, giving the agent the ability to move money or execute financial transactions — such as payment processing, cryptocurrency operations, banking integrations, or market order execution.
Direct money access detected (high risk: 1.00). The skill is explicitly about managing paid advertising accounts and repeatedly references budgets, spend pacing, and changing budget allocations (e.g., "monthly/weekly budget", "Budget set correctly", "Spend vs. budget pacing", "increase budgets 20-30% at a time"). It also states the agent has "direct access to ad platform accounts" and points to specific ad-platform integrations (google-ads.md, meta-ads.md) in the tools registry. Because managing/updating ad spend budgets via ad platform APIs is a specific, financial-execution capability, this qualifies as Direct Financial Execution.
9d4d29a
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