When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
87
80%
Does it follow best practices?
Impact
91%
1.19xAverage score across 6 eval scenarios
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/referral-program/SKILL.mdReferral program design from scratch
Referral loop stages
100%
100%
High-intent trigger
100%
100%
In-product sharing primary
100%
100%
Incentive sizing formula
50%
100%
Double-sided framing
100%
100%
Tracking and attribution
100%
100%
Fraud prevention included
100%
100%
Terms and conditions
0%
100%
Post-launch review steps
100%
100%
Incentive type fit
100%
100%
Referred customer stats
0%
100%
Referral tool mentioned
0%
100%
Affiliate program commission and enablement
Recurring commission type
100%
100%
Commission rate range
100%
100%
SaaS cookie duration
0%
100%
Affiliate source diversity
100%
100%
Enablement package breadth
100%
100%
Technical fraud prevention
100%
100%
Structural fraud prevention
100%
100%
Rewardful recommendation
100%
100%
Outreach template elements
100%
100%
Unique tracking links
100%
100%
Performance metrics defined
100%
100%
Referral program optimization and metrics
K-factor calculation
100%
100%
K-factor interpretation
100%
100%
Referral rate benchmark
40%
70%
Problem-fix mapping
100%
100%
Incentive A/B tests
87%
100%
Messaging A/B tests
75%
100%
Placement A/B tests
100%
100%
Program health metrics
37%
50%
ROI formula applied
100%
100%
LTV/churn impact cited
75%
0%
Business impact metrics
87%
100%
Referral email sequences and nurture timing
Launch email reward subject
0%
70%
Unique referral link in launch email
100%
100%
Three-step instructions
0%
100%
Both-party rewards in launch email
100%
100%
Day 7 nudge
100%
100%
Day 30 social prompt
50%
100%
Day 60 success story
25%
37%
Post-milestone trigger
20%
100%
2-3x referral rate stat
0%
0%
Active referrer window
12%
0%
Reminder emails to non-referrers
100%
62%
Incentive type selection and tiered reward structure
Incentive sizing formula used
50%
100%
Correct max reward calculation
0%
100%
Brand-fit incentive type
100%
100%
Swag tradeoff acknowledged
100%
100%
Tiered rewards recommended
100%
100%
Gamification rationale
100%
100%
Tier milestones specified
100%
100%
Incentive type comparison
100%
100%
Double-sided reward design
100%
100%
One-time referrer problem addressed
100%
100%
LTV of referred customers cited
0%
100%
Referral vs affiliate program selection and tool criteria
Affiliate program recommended
100%
100%
Affiliate rationale: reach new audiences
100%
100%
Affiliates not customers
100%
100%
Product shareability assessment
100%
100%
30-day cookie duration
0%
50%
Recurring or percentage commission
100%
100%
Payment integration as key criterion
100%
100%
Rewardful excluded or deprioritized
100%
100%
Tool selection criteria covered
100%
100%
Affiliate recruitment sources
100%
100%
Higher-ticket product justification
100%
100%
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Table of Contents
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