CtrlK
BlogDocsLog inGet started
Tessl Logo

referral-program

When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.

87

1.19x
Quality

80%

Does it follow best practices?

Impact

91%

1.19x

Average score across 6 eval scenarios

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./skills/referral-program/SKILL.md
SKILL.md
Quality
Evals
Security

Evaluation results

100%

28%

FitPath: Launch Our First Referral Program

Referral program design from scratch

Criteria
Without context
With context

Referral loop stages

100%

100%

High-intent trigger

100%

100%

In-product sharing primary

100%

100%

Incentive sizing formula

50%

100%

Double-sided framing

100%

100%

Tracking and attribution

100%

100%

Fraud prevention included

100%

100%

Terms and conditions

0%

100%

Post-launch review steps

100%

100%

Incentive type fit

100%

100%

Referred customer stats

0%

100%

Referral tool mentioned

0%

100%

100%

12%

NourishBox: Build an Affiliate Program with Content Creators

Affiliate program commission and enablement

Criteria
Without context
With context

Recurring commission type

100%

100%

Commission rate range

100%

100%

SaaS cookie duration

0%

100%

Affiliate source diversity

100%

100%

Enablement package breadth

100%

100%

Technical fraud prevention

100%

100%

Structural fraud prevention

100%

100%

Rewardful recommendation

100%

100%

Outreach template elements

100%

100%

Unique tracking links

100%

100%

Performance metrics defined

100%

100%

85%

2%

FlowDesk: Diagnose and Fix an Underperforming Referral Program

Referral program optimization and metrics

Criteria
Without context
With context

K-factor calculation

100%

100%

K-factor interpretation

100%

100%

Referral rate benchmark

40%

70%

Problem-fix mapping

100%

100%

Incentive A/B tests

87%

100%

Messaging A/B tests

75%

100%

Placement A/B tests

100%

100%

Program health metrics

37%

50%

ROI formula applied

100%

100%

LTV/churn impact cited

75%

0%

Business impact metrics

87%

100%

69%

26%

Referral Program Email Campaign for Hive Analytics

Referral email sequences and nurture timing

Criteria
Without context
With context

Launch email reward subject

0%

70%

Unique referral link in launch email

100%

100%

Three-step instructions

0%

100%

Both-party rewards in launch email

100%

100%

Day 7 nudge

100%

100%

Day 30 social prompt

50%

100%

Day 60 success story

25%

37%

Post-milestone trigger

20%

100%

2-3x referral rate stat

0%

0%

Active referrer window

12%

0%

Reminder emails to non-referrers

100%

62%

100%

20%

Referral Incentive Design for Canopy Outdoors

Incentive type selection and tiered reward structure

Criteria
Without context
With context

Incentive sizing formula used

50%

100%

Correct max reward calculation

0%

100%

Brand-fit incentive type

100%

100%

Swag tradeoff acknowledged

100%

100%

Tiered rewards recommended

100%

100%

Gamification rationale

100%

100%

Tier milestones specified

100%

100%

Incentive type comparison

100%

100%

Double-sided reward design

100%

100%

One-time referrer problem addressed

100%

100%

LTV of referred customers cited

0%

100%

95%

5%

Growth Program Strategy for Legalpad

Referral vs affiliate program selection and tool criteria

Criteria
Without context
With context

Affiliate program recommended

100%

100%

Affiliate rationale: reach new audiences

100%

100%

Affiliates not customers

100%

100%

Product shareability assessment

100%

100%

30-day cookie duration

0%

50%

Recurring or percentage commission

100%

100%

Payment integration as key criterion

100%

100%

Rewardful excluded or deprioritized

100%

100%

Tool selection criteria covered

100%

100%

Affiliate recruitment sources

100%

100%

Higher-ticket product justification

100%

100%

Repository
coreyhaines31/marketingskills
Evaluated
Agent
Claude Code
Model
Claude Sonnet 4.6

Table of Contents

Is this your skill?

If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.