referral-program
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
87
80%
Does it follow best practices?
Impact
91%
1.19xAverage score across 6 eval scenarios
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/referral-program/SKILL.mdQuality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description with excellent trigger term coverage and clear completeness. The main weakness is that the 'what' portion could be more specific about concrete actions beyond the generic 'create, optimize, or analyze.' The cross-reference to launch-strategy is a nice touch for disambiguation.
Suggestions
Expand the capabilities section with more specific actions like 'design incentive structures, calculate commission tiers, model viral coefficients, draft referral messaging'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (referral/affiliate programs) and mentions actions like 'create, optimize, or analyze,' but doesn't list specific concrete actions like 'design incentive structures, calculate payout tiers, track conversion rates.' | 2 / 3 |
Completeness | Clearly answers both what (create, optimize, analyze referral/affiliate programs) and when (explicit 'Use when' clause with comprehensive trigger terms). Also includes helpful cross-reference to related skill. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' 'affiliate payout.' | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche focused specifically on referral/affiliate programs with distinct triggers. Explicitly differentiates from launch-strategy skill for virality, reducing conflict risk. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
70%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured strategic skill with strong workflow clarity and progressive disclosure. The main weaknesses are moderate verbosity in explanatory sections and lack of concrete executable examples for technical implementation. The content excels at guiding decision-making but relies heavily on external references for actual implementation details.
Suggestions
Remove or condense the 'Referral vs. Affiliate' characteristics section - Claude understands these distinctions without detailed explanation
Add a concrete code snippet showing basic referral link generation or tracking implementation rather than only pointing to external tool guides
Tighten the 'Typical Findings' section - either cite sources or remove the specific percentages that may become outdated
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some unnecessary explanatory sections (e.g., 'Referral vs. Affiliate' characteristics that Claude would know). The 'Typical Findings' statistics and some framing could be tightened. | 2 / 3 |
Actionability | Provides structured guidance with checklists and tables, but lacks executable code examples for implementation. Email templates are helpful but the technical integration guidance points to external files rather than providing concrete implementation steps. | 2 / 3 |
Workflow Clarity | Clear multi-phase workflow with explicit checklists for Before Launch, Launch, and Post-Launch phases. The referral loop is well-sequenced, and the optimization section provides clear diagnostic paths (if X problem, then Y fix). | 3 / 3 |
Progressive Disclosure | Excellent structure with clear overview in main file and well-signaled one-level-deep references to detailed content (references/program-examples.md, references/affiliate-programs.md, tools registry). Navigation is intuitive with linked tables. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
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