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sales-enablement

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'battle card,' 'battlecard,' 'competitive one-pager,' 'win-loss analysis,' 'why are we losing deals,' 'loss reasons,' 'how do I respond to this objection,' 'prospect just said,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps,' 'cold call script,' or 'voicemail script.' Use this for any document or asset that helps a sales team close deals. For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

75

Quality

94%

Does it follow best practices?

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SecuritybySnyk

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SKILL.md
Quality
Evals
Security

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A strong, practitioner-grade skill body: concrete structures for every asset type, explicit evidence and honesty rules, and clean offloading of templates to six real one-level-deep reference files. The main gaps are minor — some repeated principles across sections and the absence of explicit verify steps in the simpler asset workflows.

Suggestions

Consolidate the repeated 'scannable / one page / reps must find answers mid-call' guidance into the single Core Principles section and reference it from One-Pagers and Battle Cards instead of restating it.

Add a short explicit validation step to the asset-creation workflows (e.g., 'Test the draft with a rep before delivering' mirroring the win-loss and live-objection verification loops) so every workflow has a checkpoint.

Move the Tool Integrations table and its external GitHub links into a reference file or the tools registry itself, keeping the body focused on the core enablement workflows.

DimensionReasoningScore

Conciseness

The body is dense with practitioner judgment rather than concepts Claude already knows (no 'what a sales deck is' filler), and each section stays tight. It is not a 5 because there is mild redundancy across sections — 'Scannable Over Comprehensive' and 'if reps can't find the answer mid-call' recur in One-Pagers, Battle Cards, and Core Principles — and the Tool Integrations table with external GitHub links is peripheral to the core workflows; it is not a 3 because no section is padded or over-explained.

4 / 5

Actionability

Guidance is fully concrete for an instruction-only skill: a numbered 10-12 slide framework, per-objection response structure ('acknowledge, address the real concern, bring one proof point, end with a question'), persona tables, script timings ('Opening (2 min)'), output-format table per asset, and explicit prohibitions ('Don't invent a stat, customer, or competitor number'). It is not a 4 because the specific examples cover the common cases with copy-paste-ready framing, not just high-level hints.

5 / 5

Workflow Clarity

Multi-step workflows are clearly sequenced (context gathering in 'Before Starting,' the 6-step win-loss workflow, the 5-step live-objection procedure) with several checkpoints present ('double-code a sample,' 'confirm it with transcripts or interviews before it changes a battle card,' 'Test drafts with your top performers first'). It is not a 5 because validation checkpoints are distributed rather than built into each asset workflow — e.g., the deck, one-pager, and playbook sections have no explicit verify/review step before delivery; it is well above a 3 because risky claims work has explicit verification loops.

4 / 5

Progressive Disclosure

The body is a well-organized overview with six clearly signaled one-level-deep references ('For the full objection library: See references/objection-library.md') that all exist as real content files in the bundle, and no reference file links onward to another file. It is not a 4 because the split is clean: frameworks and structures live inline, templates and libraries live in references, with no orphaned or misdirected reference files.

5 / 5

Total

18

/

20

Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: concrete capabilities, an extensive set of natural trigger phrases with synonyms and verbatim user quotes, and explicit scope boundaries that route adjacent work to five sibling skills. It answers both 'what' and 'when' without padding or buzzwords.

DimensionReasoningScore

Specificity

The description lists multiple concrete actions and deliverables: 'create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts,' plus implicitly analysis work ('win-loss analysis,' 'deal-specific ROI analysis'). Coverage across the skill's asset types is comprehensive; it is not a 4 because no meaningful capability is left unnamed.

5 / 5

Completeness

Both 'what' ('create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts' plus 'any document or asset that helps a sales team close deals') and 'when' (two explicit 'Use when' clauses with concrete trigger phrases) are clearly and explicitly stated. It is not a 4 because the 'when' is already maximally explicit with enumerated triggers, not merely implied or general.

5 / 5

Trigger Term Quality

Trigger coverage is comprehensive and natural, including synonyms ('battle card,' 'battlecard') and verbatim user phrases ('why are we losing deals,' 'how do I respond to this objection,' 'prospect just said,' 'cold call script,' 'voicemail script'). A user needing this skill would plausibly say one of these; it is not a 4 because common variations are already covered rather than merely 'a few missing.'

5 / 5

Distinctiveness Conflict Risk

The niche is clear (sales-team closing assets) and it proactively delegates overlapping territory: 'For public competitor comparison pages, see competitors. For running buyer interviews or churn research, see customer-research. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold... see offers.' It is not a 4 because these explicit boundaries leave only minimal overlap risk (e.g., generic 'pitch deck' vs. a general presentations skill).

5 / 5

Total

20

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

coreyhaines31/marketingskills

Path

skills/sales-enablement/SKILL.md

Reviewed

Table of Contents

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