social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy.
90
87%
Does it follow best practices?
Impact
90%
1.07xAverage score across 6 eval scenarios
Advisory
Suggest reviewing before use
Quality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description with excellent trigger term coverage and clear completeness. The explicit 'Use when' clause with numerous natural user phrases makes it highly discoverable. The main weakness is that the capability description could be more specific about concrete actions beyond the general 'creating, scheduling, or optimizing.'
Suggestions
Expand the capability section with more specific actions like 'write Twitter threads, create LinkedIn carousels, plan content calendars, repurpose blog posts for social' to improve specificity.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (social media) and some actions ('creating, scheduling, or optimizing social media content'), but doesn't list comprehensive concrete actions like 'write threads, design carousels, plan posting schedules, analyze engagement metrics.' | 2 / 3 |
Completeness | Clearly answers both what ('creating, scheduling, or optimizing social media content') and when ('Use when the user mentions...' with extensive trigger list). The explicit 'Use when' clause with specific triggers satisfies the completeness requirement. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'LinkedIn post,' 'Twitter thread,' 'content calendar,' 'tweet ideas,' 'LinkedIn carousel,' 'what should I post,' 'grow my following' - these are highly natural phrases users would actually use. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche focused on social media platforms with distinct triggers. Helpfully distinguishes itself from related skills by noting 'For broader content strategy, see content-strategy,' reducing conflict risk. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
85%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured, highly actionable social media skill with excellent progressive disclosure and clear workflows. The main weakness is some verbosity in explaining concepts Claude already understands (basic social media terminology, what different platforms are for). The concrete frameworks, time allocations, and templates make this immediately usable.
Suggestions
Trim the Platform Quick Reference table explanations - Claude knows what LinkedIn and Twitter are; focus only on the tactical guidance (frequency, format)
Remove explanatory phrases like 'The first line determines whether anyone reads the rest' - Claude understands hook importance; just provide the formulas
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some unnecessary explanation that Claude would already know (e.g., basic social media concepts, what engagement means). The tables and frameworks are well-structured but could be tighter in places. | 2 / 3 |
Actionability | Provides highly concrete, actionable guidance with specific hook formulas, exact time allocations (30 min daily routine broken into 5-min segments), weekly templates, and clear step-by-step workflows. The content is copy-paste ready for implementation. | 3 / 3 |
Workflow Clarity | Multi-step processes are clearly sequenced (repurposing workflow, batching strategy, daily engagement routine). The weekly review includes explicit feedback loops for optimization based on performance data. | 3 / 3 |
Progressive Disclosure | Excellent structure with clear overview sections and well-signaled one-level-deep references to detailed materials (platforms.md, post-templates.md, reverse-engineering.md). Content is appropriately split between overview and detailed references. | 3 / 3 |
Total | 11 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- coreyhaines31/marketingskills
- Commit
9d4d29a
- Reviewed
Table of Contents
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