social-content
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' or 'viral content.' This skill covers content creation, repurposing, and platform-specific strategies.
Install with Tessl CLI
npx tessl i github:coreyhaines31/marketingskills --skill social-contentOverall
score
84%
Does it follow best practices?
If you maintain this skill, you can automatically optimize it using the tessl CLI to improve its score:
npx tessl skill review --optimize ./path/to/skillEvaluation — 92%
↑ 1.10xAgent success when using this skill
Validation for skill structure
Discovery
90%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description with excellent trigger term coverage and clear completeness, explicitly stating both what the skill does and when to use it. The main weakness is that the capability descriptions could be more concrete and specific (e.g., listing specific deliverables like 'write posts, create threads, design content calendars' rather than general verbs like 'creating, scheduling, optimizing').
Suggestions
Make capabilities more concrete by listing specific deliverables: 'write LinkedIn posts, create Twitter threads, build content calendars, adapt content across platforms' instead of general verbs like 'creating' and 'optimizing'.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (social media content) and some actions ('creating, scheduling, or optimizing', 'content creation, repurposing'), but the actions are somewhat general rather than listing multiple concrete specific actions like 'write LinkedIn posts, create Twitter threads, build content calendars'. | 2 / 3 |
Completeness | Clearly answers both what ('creating, scheduling, or optimizing social media content', 'content creation, repurposing, and platform-specific strategies') and when ('When the user wants help...', 'Also use when the user mentions...' with explicit trigger terms). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' plus platform names (LinkedIn, Twitter/X, Instagram, TikTok, Facebook). | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche focused specifically on social media content with distinct platform-specific triggers (LinkedIn, Twitter/X, Instagram, TikTok, Facebook) and social-media-specific terms that are unlikely to conflict with general writing or marketing skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
73%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-structured social media skill with strong actionability and excellent progressive disclosure. The content provides concrete frameworks, templates, and time-boxed routines that Claude can immediately apply. Main weaknesses are some verbosity in explaining concepts Claude already understands and missing validation checkpoints in the workflows to verify content strategy effectiveness before scaling.
Suggestions
Trim explanatory text that Claude already knows (e.g., 'The first line determines whether anyone reads the rest') and trust Claude's understanding of social media fundamentals
Add validation checkpoints to workflows, such as 'After 2 weeks, review analytics before continuing with current strategy' to create feedback loops
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is reasonably efficient but includes some unnecessary explanation (e.g., explaining what content pillars are, basic engagement advice Claude would know). The tables and frameworks are useful but could be tighter in places. | 2 / 3 |
Actionability | Provides highly concrete, actionable guidance with specific hook formulas, exact posting frequencies, time allocations (30 min daily routine, 2-3 hours weekly batching), and ready-to-use templates. The content is immediately applicable. | 3 / 3 |
Workflow Clarity | Workflows are present (repurposing workflow, weekly planning, daily engagement routine) with clear sequences, but lacks validation checkpoints. No feedback loops for measuring if content strategy is working before continuing, and the analytics section is separate from the creation workflow. | 2 / 3 |
Progressive Disclosure | Excellent structure with clear overview sections and well-signaled one-level-deep references to detailed materials (platforms.md, post-templates.md, reverse-engineering.md). Content is appropriately split between quick reference and detailed guides. | 3 / 3 |
Total | 10 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Reviewed
Table of Contents
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