Marketing Ideas

Overview

Use this skill to generate practical marketing ideas that fit the product, audience, budget, team capacity, and growth stage. Favor ideas the user can actually execute over generic channel lists.

Workflow

1. Gather product context:
   • Category, target customer, primary pain, offer, price point, traction, constraints, budget, timeline, and team size.
2. Choose relevant channels:
   • Organic search, content, paid acquisition, community, partnerships, product-led loops, lifecycle, retention, events, social, and sales enablement.
3. Generate a broad set of ideas first, then cluster by channel or funnel stage.
4. For each strong idea, include:
   • Audience insight.
   • Execution steps.
   • Asset or channel needed.
   • Expected upside.
   • Effort and risk.
5. Prioritize the best ideas using a simple impact, confidence, and effort lens unless the user requests another method.
6. Convert top ideas into a near-term action plan when the user has a deadline or launch window.

Output Pattern

• Start with the top 5 recommendations.
• Then provide channel-specific ideas.
• Close with a prioritized next-step plan and measurement suggestions.

Example Prompts

• Generate marketing ideas for a B2B SaaS tool that helps HR teams run performance reviews. We have a $5k/month budget and a 2-person marketing team.
• Give me 20 community marketing ideas for our developer tool. Focus on channels where developers actually hang out: HN, Reddit, Discord, GitHub.
• We're launching a new feature next month. Generate marketing ideas specifically for the launch week: organic, paid, and community angles.