Analyze one competitor's organic footprint, ranking keywords, content themes, backlinks, and gaps.
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tessl review fix ./.agents/skills/competitor-analysis/SKILL.mdAnalyze one competitor deeply enough to decide what to learn from, avoid, counter-position against, or outrank.
Use this for a named competitor. For identifying the market leaders first, use competitive-landscape.
projectIdget_domain_overview: baseline organic traffic and keyword count.get_search_console_performance: when comparing to the user's own domain and Search Console is connected, use it as the first-party baseline (real clicks/impressions/CTR/position) instead of estimating the user's own performance from third-party data.get_ranked_keywords: exact keyword, URL, rank, intent, traffic, CPC, and SERP-type rows for the competitor domain or page.get_backlinks_overview: backlink/referring-domain profile.find_serp_competitors: validate whether the named competitor is a real search competitor across the target keyword set.search_local_businesses, get_local_serp_results, and get_google_business_questions: use for local SEO competitors when Maps/local-pack visibility, nearby businesses, categories, or Google Q&A matter.get_serp_results: validate direct head-to-head SERPs for important keywords.research_keywords: expand gaps or category terms when needed.get_domain_overview for the competitor, passing provided location/language when supported.get_domain_overview for the user's domain too — and if Search Console is connected, get_search_console_performance for the user's real baseline.get_ranked_keywords for the competitor. Use filters like maxRank, minSearchVolume, excludeBrandTerms, and resultTypes to keep rows relevant.get_ranked_keywords for the user's domain/page too, or use get_serp_results for the shared terms when a lighter check is enough.search_local_businesses and get_local_serp_results around the relevant business location(s) before drawing local-pack conclusions. Add get_google_business_questions only when Q&A evidence matters.find_serp_competitors when the competitor was supplied by the user but its search overlap is unclear.get_backlinks_overview for the competitor, especially if authority appears to explain rankings. Continue without backlink evidence if it is unavailable.get_serp_results for important shared or target keywords to compare positioning, passing provided location/language when supported.Start with:
Then include:
| Area | Competitor pattern | Evidence | OpenSEO opportunity |
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Include sections for:
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