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local-seo

Audit a Google Business Profile, compare it to local competitors, and map Maps visibility around a location.

Quality

80%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Low

Low-risk findings worth noting

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tessl review fix ./.agents/skills/local-seo/SKILL.md

The canonical home for this skill is local-seo in every-app/open-seo

SKILL.md
Quality
Evals
Security

Quality

Content

85%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

An unusually strong operational skill: concrete tool calls, cost guardrails, validation checkpoints, and an exactly-specified output format including copy-paste-ready SVG and JSON examples. Its one structural weakness is that it is a monolith — the detailed rank-grid drawing specification could be split into a one-level-deep reference file, and a few minor repetitions could be trimmed.

Suggestions

Move the "Drawing the grid" section (color scale, SVG template, stat blocks, widget JSON format) into a reference file such as references/rank-grid.md and point to it from the "Maps coverage" output step, keeping SKILL.md as the overview.

State the prioritization rule ("category and claim problems outrank posting cadence") once in the workflow and reference it from the output format instead of repeating it verbatim.

Tighten a few long sentences (e.g., the search_local_businesses bullet mixing prospecting guidance with chain-coverage guidance) to recover tokens.

DimensionReasoningScore

Conciseness

The body is dense and operational — tool semantics, cost rules, and output specs that Claude would not already know — with almost no padding or explanation of known concepts (e.g., "Local rank trackers (SE Ranking, Local Falcon, BrightLocal) all draw the same picture" is genuinely novel context). Minor trimming is possible (the rule "Category and claim problems outrank posting cadence every time" is stated twice, and some sentences run long), which keeps it below the lean-every-token-earns-its-place anchor at 5 but clearly above the midpoint.

4 / 5

Actionability

Guidance is fully executable: named MCP tools with concrete parameters ("isClaimed: false", "search_local_serp_results ... near the business coordinate"), a copy-paste-ready SVG template for the 3x3 grid with exact hex colors and a JSON widget example, and a fully specified report section order. Specific examples cover the common cases, matching the top anchor.

5 / 5

Workflow Clarity

The 8-step workflow is clearly sequenced with explicit validation checkpoints: "confirm the coordinate matches the storefront before spending grid credits", "state the cost first" before multi-keyword grids, sanity-checking website links in step 4, and a polling feedback loop for queued reviews ("call again with it after 30-60 seconds"). The paid-batch grid operation is properly guarded, satisfying the validation cap.

5 / 5

Progressive Disclosure

The body is well-sectioned with clear headers, but everything lives in one 137-line SKILL.md with no reference files at all. The ~55-line "Drawing the grid" spec (SVG template, color table, stat blocks, widget JSON format) is detailed material that belongs in a one-level-deep reference file, matching the anchor 'content that should be separate is inline'. Not a 2 because structure is strong and nothing is buried, and not a 4 because a substantial, separable spec is inlined in the overview file.

3 / 5

Total

17

/

20

Passed

Description

66%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is concise, in third person, and names three concrete capabilities with strong niche terms like "Google Business Profile". Its main weakness is the complete absence of a 'Use when...' trigger clause, which caps completeness and limits discoverability. Adding explicit trigger conditions (local SEO, local pack, Maps ranking) would lift it substantially.

Suggestions

Add a 'Use when...' clause, e.g. "Use when the user asks about local SEO, Google Maps rankings, the local pack, or why their business does not appear in local search results near its location."

Include the natural synonyms users actually say — "local SEO", "local pack", "Google Maps ranking", "local search results" — alongside "Google Business Profile".

Optionally name one more concrete capability (e.g., review analysis or rank-grid checks) to round out coverage toward the top specificity anchor.

DimensionReasoningScore

Specificity

"Audit a Google Business Profile, compare it to local competitors, and map Maps visibility around a location" lists three concrete, distinct actions (audit, competitor comparison, visibility mapping) — matching the 'several specific actions; minor gaps' anchor. Not a 5 because coverage is not comprehensive (no mention of reviews, rankings grid, or reporting), and not a 3 because it goes beyond 1-2 actions.

4 / 5

Completeness

The 'what' is clear (audit a GBP, compare to local competitors, map Maps visibility), but there is no 'Use when...' clause or equivalent explicit trigger guidance anywhere in the description, capping completeness at 3 per the judging guidelines. It cannot score 4 because 'when' is entirely absent rather than merely under-specified.

3 / 5

Trigger Term Quality

"Google Business Profile", "Maps visibility", and "local competitors" are natural phrases users would say, giving good keyword coverage. A few common variations are missing — notably "local SEO", "local pack", "local search", and "Google Maps ranking" — which keeps it below the comprehensive-synonyms anchor at 5.

4 / 5

Distinctiveness Conflict Risk

"Google Business Profile" and "Maps visibility" establish a clear niche distinct from generic SEO/competitor skills, with only minor overlap risk against closely related skills (e.g., a general competitor-analysis or keyword-research skill). It is not a 5 because 'local competitors' and 'location' alone leave some overlap with broader local-marketing skills.

4 / 5

Total

15

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

every-app/open-seo

Path

.agents/skills/local-seo/SKILL.md

Reviewed

Table of Contents

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