Conciseness

The body is lean and imperative with zero explanation of concepts Claude already knows (it names AIDA/PAS/JTBD without defining them); every section carries operational content, with only the two-line "Fontes" provenance note being borderline — anchor 5, not 4, since there is no real over-explanation to trim.

Actionability

Concrete instruction-only guidance: a full artifact field list (evidence[] with id/origin/claim/url/accessedAt/market/confidence), a fact/inference/hypothesis taxonomy, prohibited-claim rules, and a specific self-check question — but minor gaps remain (no example JSON artifact, and "Recomendar AIDA, PAS, JTBD... pelo caso, não por hábito" gives no selection criteria), keeping it at anchor 4 rather than fully copy-paste-ready 5.

Workflow Clarity

The "Responsabilidades" section gives a numbered sequence (ledger → classify → link → prioritize → recommend) with an explicit pre-close checkpoint containing a reclassification feedback loop, plus a completion checklist in "Evidência de Conclusão" — explicit validation and error recovery match anchor 5; anchor 4 would require missing checkpoints, which are present.

Progressive Disclosure

Well-organized single-file structure (~90 lines, clear section headers, nothing inlined that belongs in a separate file), but the referenced files (GLOBAL.md, policies/*.md, skills 48/29/71/72) are not present in the bundle, so the one-level-deep references cannot be verified — good structure with minor organization gaps, anchor 4 rather than 5.

Specificity

"Pesquisa mercado e define estrategia e publico de campanha" names the domain plus three concrete actions, but the what-statement omits core capabilities the skill actually performs (competitor research, consumer voice, evidence ledger), so coverage is not comprehensive — anchor 3 rather than 4.

Completeness

Both parts are explicit: a clear what ("Pesquisa mercado e define estrategia e publico de campanha") and an explicit when-clause ("Trigger em: ...") listing concrete trigger phrases — exactly the anchor-5 pattern; anchor 4 would require the when to be less explicit, which it is not.

Trigger Term Quality

Nine natural trigger phrases with genuine synonym and variation coverage ("ângulos de campanha"/"angulos de campanha", "research de concorrentes"/"pesquisa concorrentes", PT/EN mixing like "evidence ledger de marketing"), matching the comprehensive-synonyms anchor; it only misses a few generic variants like "análise de concorrentes".

Distinctiveness Conflict Risk

Distinctive niche triggers like "evidence ledger de marketing" and "estratégia antes da copy" separate it from copy/visual skills, but broader terms ("pesquisa de campanha") could overlap sibling market-research skills — mostly distinct with minor overlap risk, anchor 4 rather than a clear-niche 5.