marketing-copy
Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".
65
57%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/13-marketing-copy/SKILL.mdQuality
Discovery
92%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that clearly defines its scope around conversion-oriented marketing copy with specific deliverables and explicit trigger terms. The inclusion of a 'Use quando' clause and an explicit trigger list makes it highly actionable for skill selection. The only minor weakness is the broad 'marketing' trigger term which could cause overlap with other marketing-related skills.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text' — these are concrete, specific deliverables rather than vague abstractions. | 3 / 3 |
Completeness | Clearly answers both 'what' (defining conversion texts, landing pages, brand communication, headlines, CTAs, etc.) and 'when' (explicit 'Use quando precisar criar...' clause plus explicit trigger terms list). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'copy', 'landing page', 'CTA', 'headline', 'texto de venda', 'conversao', 'marketing', 'slogan', 'proposta de valor'. These are terms users would naturally use when requesting this type of work. | 3 / 3 |
Distinctiveness Conflict Risk | While it carves out a clear niche around conversion-oriented marketing copy, the term 'marketing' is broad and could overlap with skills for marketing strategy, analytics, or social media content. The more specific triggers like 'CTA', 'landing page', and 'microcopy' help but 'marketing' alone could cause conflicts. | 2 / 3 |
Total | 11 / 12 Passed |
Implementation
22%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill is a comprehensive copywriting reference document but fails as an efficient, actionable skill for Claude. Its main weakness is extreme verbosity — it explains copywriting fundamentals Claude already knows and includes extensive templates inline despite referencing an external guide file. It lacks a clear workflow for actually producing copy, reading more like a copywriting textbook than an operational guide.
Suggestions
Move the detailed landing page structure, headline formulas, CTA templates, and microcopy examples to the referenced 'docs/skill-guides/marketing-copy.md' file, keeping only a brief summary and link in SKILL.md
Add a clear step-by-step workflow for producing copy (e.g., 1. Gather inputs → 2. Define/confirm brand voice → 3. Draft using appropriate formula → 4. Validate against principles → 5. Prepare handoff), with explicit validation checkpoints
Remove explanations of basic copywriting concepts Claude already knows (AIDA, benefit vs feature, active voice) and replace with just the project-specific rules and constraints
Cut the 'Regra de Código Limpo' section which is irrelevant to a marketing copy skill and adds unnecessary tokens
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is extremely verbose at ~250+ lines. It explains basic copywriting concepts Claude already knows (AIDA formula, benefit vs feature, active voice), provides exhaustive landing page section breakdowns, and includes lengthy template lists that could be in a referenced file. The content says to consult 'docs/skill-guides/marketing-copy.md' for longer templates but then includes extensive templates inline anyway. | 1 / 3 |
Actionability | The skill provides concrete examples of good vs bad copy, headline formulas, CTA templates, and microcopy patterns which are actionable. However, it lacks executable workflows — there's no step-by-step process for actually producing copy (e.g., 'Step 1: gather inputs, Step 2: draft headline using formula X, Step 3: validate against brand voice'). It's more of a reference document than an actionable guide. | 2 / 3 |
Workflow Clarity | There is no clear sequential workflow for producing marketing copy. The skill lists responsibilities, principles, templates, and handoff items but never defines a step-by-step process with validation checkpoints. For a skill that involves creating and reviewing copy (a multi-step process), the absence of any workflow sequence or quality validation steps is a significant gap. | 1 / 3 |
Progressive Disclosure | The skill references external files (GLOBAL.md, policies, docs/skill-guides/marketing-copy.md) which is good, but then includes massive amounts of content inline that should be in those referenced files — the full landing page structure, all templates, microcopy examples, and brand voice template. The structure has clear sections but the content distribution between main file and references is poorly balanced. | 2 / 3 |
Total | 6 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- felvieira/claude-skills-fv
- Commit
d87ad31
- Reviewed
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