marketing-copy
Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".
77
71%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./skills/13-marketing-copy/SKILL.mdQuality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong skill description that clearly defines its domain (marketing copy and conversion-oriented text), lists specific concrete actions, provides explicit 'Use when' guidance, and enumerates trigger terms. It uses third person voice appropriately and covers both Portuguese and English trigger terms, making it robust for selection. Minor improvement could include mentioning output formats or distinguishing from general copywriting.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão.' Also mentions 'definição de textos de conversão, landing pages e comunicação de marca.' | 3 / 3 |
Completeness | Clearly answers both 'what' (marketing copy for conversion texts, landing pages, brand communication, headlines, CTAs, etc.) and 'when' (explicit 'Use quando precisar criar...' clause plus explicit 'Trigger em:' list). | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say, explicitly listed: 'copy', 'landing page', 'CTA', 'headline', 'texto de venda', 'conversao', 'marketing', 'slogan', 'proposta de valor'. These are natural terms a user would use when requesting marketing copy work. | 3 / 3 |
Distinctiveness Conflict Risk | Clearly carved out niche around marketing copy and conversion-oriented text. The specific trigger terms like 'CTA', 'landing page', 'headline', 'texto de venda' are distinct and unlikely to conflict with general writing or content skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
42%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
The skill excels in actionability with concrete, copy-paste-ready examples and templates for headlines, CTAs, microcopy, and landing page structures. However, it is severely bloated — it inlines extensive reference material that it explicitly says should be consulted in a separate file, and it explains fundamental copywriting concepts (AIDA, active voice, benefit vs feature) that Claude already knows. The lack of validation checkpoints in the workflow and the failure to actually practice progressive disclosure significantly weaken the overall quality.
Suggestions
Move the detailed landing page section breakdowns, headline formulas, CTA templates, microcopy examples, and brand voice template to the referenced `docs/skill-guides/marketing-copy.md` file, keeping only a concise summary and links in SKILL.md.
Remove explanations of basic copywriting principles Claude already knows (AIDA, active voice, benefit > feature) or reduce them to a brief checklist of rules without the 'Errado/Certo' examples.
Add explicit validation checkpoints to the workflow: e.g., 'Verify copy against brand voice definition before handoff', 'Check CTA consistency across all sections', 'Validate headline word count constraints'.
Trim the handoff sections to essential items only — the current enumerated lists for Motion Designer and SEO Specialist are overly detailed for a skill file and could be referenced externally.
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is extremely verbose at ~250+ lines. It explains basic copywriting concepts Claude already knows (AIDA formula, benefit vs feature, active voice), provides exhaustive landing page section breakdowns, and includes lengthy template lists that could be in a referenced file. The governance section mentions a separate guide file but then inlines most of the content anyway. | 1 / 3 |
Actionability | The skill provides highly concrete, actionable guidance: specific headline formulas with examples, CTA templates ready to use, microcopy examples with exact state variations (default/loading/success), landing page section structures with explicit content requirements, and clear before/after examples for every golden rule. | 3 / 3 |
Workflow Clarity | The landing page structure provides a clear sequence of sections (HERO → PROBLEMA → SOLUCAO → etc.), and handoff steps are enumerated. However, there are no validation checkpoints or feedback loops — no step to review copy against brand voice, no checkpoint to validate CTA consistency, and no explicit process for iterating on drafts before handoff. | 2 / 3 |
Progressive Disclosure | The skill references `docs/skill-guides/marketing-copy.md` for 'formulas, templates and longer examples' but then proceeds to inline all of those formulas, templates, and examples directly in the SKILL.md. The landing page structure, all headline formulas, all CTA templates, all microcopy examples, and the brand voice template are all inlined, creating a monolithic document that contradicts its own progressive disclosure intent. | 1 / 3 |
Total | 7 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- felvieira/claude-skills-fv
- Commit
e9f6648
- Reviewed
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