marketing-copy

Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".

Quality

77%

Does it follow best practices?

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tessl review fix ./skills/13-marketing-copy/SKILL.md

Quality

Content

71%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A highly actionable, example-rich copywriting guide with a clear landing-page sequence and an explicit quality gate. Its main weaknesses are length/padding in non-core sections and heavy inlining of template material that the external guide is meant to hold.

Suggestions

Trim or remove the "Regra de Código Limpo" section and condense the governance policy file listing — both are tangential to copywriting and pad the token budget.

Move the large template blocks (headline formulas, CTA lists, microcopy examples) into docs/skill-guides/marketing-copy.md and keep only a compact quick-reference inline, so SKILL.md acts as a true overview pointing one level deep.

Make the pre-delivery Gate an explicit numbered workflow step with a retry loop (check → fix → re-check) rather than a prose instruction, to raise workflow clarity.

Dimension	Reasoning	Score
Conciseness	The body is mostly efficient actionable templates rather than concept explanations Claude already knows, but at ~380 lines it is lengthy and includes padded/tangential sections (the "Regra de Código Limpo" and the long governance file listing) that could be trimmed; not a 4 because the padding is more than minor.	3 / 5
Actionability	Provides copy-paste-ready copy examples covering common cases — headline formulas with worked examples, exact CTA strings, and full microcopy sets for buttons, errors, empty states, 404 and loading — which is fully actionable guidance for an instruction-only skill.	5 / 5
Workflow Clarity	A clear landing-page sequence (HERO → PROBLEM → SOLUCAO → ... → CTA FINAL) plus an explicit pre-delivery "Gate" validation checkpoint (run the 29 anti-AI patterns and the style checklist) gives a sequenced workflow with most checkpoints present; not a 5 because error-recovery feedback loops are implicit rather than spelled out.	4 / 5
Progressive Disclosure	Section headers give reasonable structure and there is a single one-level-deep reference ("consultar docs/skill-guides/marketing-copy.md apenas quando necessario"), but the bulk of templates and examples live inline in SKILL.md — content that arguably belongs in the referenced guide — so organization is only adequate.	3 / 5
	Total	15 / 20 Passed

Description

83%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with an explicit Use-when clause and a dedicated trigger-term block, making activation unambiguous. Minor gains are possible by varying action verbs and noting the boundary with direct-response/SEO copy.

Dimension	Reasoning	Score
Specificity	Names the domain and lists several concrete output types ("headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text"), with only minor coverage gaps; not a 5 because the action verb is essentially a single repeated "criar".	4 / 5
Completeness	Clearly answers both "what" (definição de textos de conversão, landing pages e comunicação de marca) and "when" ("Use quando precisar criar...") with concrete trigger phrases, matching the anchor that requires explicit what and when.	5 / 5
Trigger Term Quality	An explicit "Trigger em:" block gives good natural keyword coverage ("copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor"); not a 5 because a few natural synonyms (e.g. "ux writing", "button text") are missing and no file extensions apply.	4 / 5
Distinctiveness Conflict Risk	Clear niche (conversion-oriented marketing copy) with distinct triggers and minimal conflict risk; not a 5 because there is some residual overlap with adjacent copywriting skills (direct-response, SEO/UX writing) that the description itself does not boundary off.	4 / 5
	Total	17 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: felvieira/claude-skills-fv
Path: skills/13-marketing-copy/SKILL.md
Commit: f3492ef

Reviewed: 5 days ago

Table of Contents

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