marketing-copy

Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".

Quality

85%

Does it follow best practices?

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Adds up to 20 points to the overall score

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Securityby

Passed

No findings from the security scan

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

Highly actionable content with concrete copy templates, explicit validation checkpoints, and a signaled deeper-reference guide. Its main weaknesses are mild verbosity (basic copywriting rules restated, an off-topic code-clean section) and inlined template bulk that overlaps the referenced guide.

Suggestions

Trim 'Regras de Ouro' to the few non-obvious house rules and remove the off-topic 'Regra de Código Limpo' section, which is unrelated to copywriting.

Move the bulk of the template catalogs (headline formulas, CTA/microcopy lists, full landing-page section specs) into docs/skill-guides/marketing-copy.md and keep only one representative example of each inline in SKILL.md.

Add one short ordered workflow at the top (inputs → draft via templates → run Gate → Checkpoint re-read loop → handoff to SEO) so the scattered steps read as a single sequence.

Dimension	Reasoning	Score
Conciseness	The bulk is actionable templates, but 'Regras de Ouro' restates copywriting basics Claude already knows (active voice, benefit over feature) and the closing 'Regra de Código Limpo' section is off-topic padding for a copywriting skill.	3 / 5
Actionability	Copy-paste-ready CTA strings, five headline formulas with worked examples, microcopy state tables (default/loading/success/error/404), and per-section landing-page specs give fully executable guidance covering the common cases.	5 / 5
Workflow Clarity	An explicit 'Gate' validation and a 'Checkpoint antes de entregar' feedback loop (re-read vs 7 rules, fix, re-read until clean) plus handoff steps are present, but the process is distributed across sections rather than a single unified ordered sequence — a minor gap below the top anchor.	4 / 5
Progressive Disclosure	Clear section headers and a one-level, clearly signaled reference ('docs/skill-guides/marketing-copy.md … apenas quando necessario') give good structure; the large volume of inlined template bulk that the guide also holds is the minor organization gap keeping it below 5.	4 / 5
	Total	16 / 20 Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-structured description that explicitly answers both what the skill does and when to use it, with a rich, natural trigger-term list. The only weakness is minor overlap risk on broad terms given the related direct-response skill.

Dimension	Reasoning	Score
Specificity	Enumerates multiple concrete deliverables — 'headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text' — giving comprehensive coverage of the skill's outputs.	5 / 5
Completeness	Clearly states the 'what' ('definição de textos de conversão, landing pages e comunicação de marca') and an explicit 'when' via 'Use quando…' plus concrete 'Trigger em:' phrases, satisfying the anchor for a full what-and-when answer.	5 / 5
Trigger Term Quality	The explicit 'Trigger em:' list ('copy', 'landing page', 'CTA', 'headline', 'texto de venda', 'conversao', 'marketing', 'slogan', 'proposta de valor') provides comprehensive natural-language synonyms users would actually say.	5 / 5
Distinctiveness Conflict Risk	It carves a clear marketing/brand-copy niche, but the broad triggers 'copy' and 'marketing' create minor overlap risk with the sibling direct-response-copy skill; not a 5 because disambiguation is not explicit in the description.	4 / 5
	Total	19 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: felvieira/claude-skills-fv
Path: skills/13-marketing-copy/SKILL.md
Commit: 74aa7c1

Reviewed: 3 days ago

Table of Contents

Discovery Implementation Validation

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