marketing-copy

Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".

Quality

88%

Does it follow best practices?

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Quality

Content

77%Weight 40%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable with concrete templates and a clear sequenced workflow backed by a validation gate, but it is over-long for a SKILL.md: detailed reference material sits inline that the file itself says belongs in the external guide. Tightening the inline reference blocks and moving long examples to the guide would lift conciseness and progressive disclosure.

Suggestions

Move the full landing-page section catalog (HERO through CTA FINAL) and the longer template/example lists into docs/skill-guides/marketing-copy.md, keeping only the AIDA progression and the seven golden rules inline so SKILL.md stays a lean overview.

Replace the per-state microcopy and CTA template walls with 1-2 representative examples plus a pointer to the guide, reducing token cost while preserving the patterns.

Resolve the progressive-disclosure inconsistency: the description says the guide holds 'exemplos mais longos', so ensure those examples actually live there rather than duplicated inline.

Dimension	Reasoning	Score
Conciseness	The ~370-line body is mostly efficient operational guidance (no generic concept explanations), but large inline reference blocks — the full HERO/PROBLEMA/SOLUCAO/... landing-page catalog and exhaustive template listings — pad the file with content that could be tightened or moved out. Not 3 because it is not lean; not 1 because it does not explain concepts Claude already knows and stays domain-specific.	2 / 3
Actionability	Provides fully concrete, copy-paste-ready guidance: AIDA progression, seven 'Regras de Ouro' with Errado/Certo pairs, five headline formulas, CTA and microcopy templates by state, and a brand-voice template. Not 2 because examples are specific and executable rather than abstract or pseudocode.	3 / 3
Workflow Clarity	Sequences the work clearly (AIDA flow, ordered landing-page sections, numbered handoff lists for Motion Designer/SEO) and includes an explicit validation gate ('rodar mentalmente os 29 padrões... Copy com padrões AI visíveis não sai') plus a completion checklist ('Evidencia de Conclusao'). Not 2 because validation checkpoints and completion evidence are present, not merely implicit.	3 / 3
Progressive Disclosure	Section headers and a signaled external guide ('docs/skill-guides/marketing-copy.md apenas quando necessario') give some structure, but the body is a large inline reference whose template/section catalog is exactly the 'exemplos mais longos' the guide is meant to hold — the split is inconsistent. Not 3 because content that should be separate is inline; not 1 because references are signaled and the file is organized.	2 / 3
	Total	10 / 12 Passed

Description

100%Weight 40%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is concise, third-person, and hits all four anchors at the top level: it states concrete capabilities, gives an explicit 'Use quando' clause, lists natural trigger terms, and carves out a distinct niche. It is a strong, well-structured skill description.

Dimension	Reasoning	Score
Specificity	Lists multiple specific concrete actions such as 'criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text', matching the level-3 anchor. Not 2 because it goes well beyond naming a domain — it enumerates several distinct concrete output types.	3 / 3
Completeness	Clearly answers both what ('definição de textos de conversão, landing pages e comunicação de marca') and when ('Use quando precisar criar...' plus the explicit trigger list). Not 2 because the 'when' is explicit, not merely implied.	3 / 3
Trigger Term Quality	Provides an explicit 'Trigger em' list with natural terms users would say: 'copy', 'landing page', 'CTA', 'headline', 'texto de venda', 'marketing', 'slogan', 'proposta de valor'. Not 2 because coverage is broad and includes the common variations a user would actually utter.	3 / 3
Distinctiveness Conflict Risk	Occupies a clear niche (conversion-oriented marketing copy) with distinct triggers like 'CTA', 'headline', 'landing page' that are unlikely to fire for unrelated skills. Not 2 because the trigger set is niche and conversion-specific rather than generic, though 'marketing'/'slogan' are slightly broad.	3 / 3
	Total	12 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: felvieira/claude-skills-fv
Path: skills/13-marketing-copy/SKILL.md
Commit: 030ef22

Reviewed: 8 days ago

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