marketing-copy
Skill de Marketing Copy para definição de textos de conversão, landing pages e comunicação de marca. Use quando precisar criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text, ou qualquer texto orientado a conversão. Trigger em: "copy", "landing page", "CTA", "headline", "texto de venda", "conversao", "marketing", "slogan", "proposta de valor".
86
Quality
82%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Quality
Discovery
100%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted skill description that excels across all dimensions. It provides specific deliverables, comprehensive trigger terms in both English and Portuguese, explicit 'Use when' guidance, and a clear niche in conversion-focused marketing copy. The description follows best practices by using third person voice and providing actionable context for skill selection.
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Lists multiple specific concrete actions: 'criar headlines, CTAs, textos de venda, landing pages, microcopy, onboarding text' - these are all distinct, actionable deliverables. | 3 / 3 |
Completeness | Clearly answers both what ('definição de textos de conversão, landing pages e comunicação de marca') and when ('Use quando precisar criar...') with explicit trigger guidance and a dedicated 'Trigger em:' section. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural terms users would say: 'copy', 'landing page', 'CTA', 'headline', 'texto de venda', 'conversao', 'marketing', 'slogan', 'proposta de valor' - includes both English and Portuguese variations users would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche focused specifically on conversion-oriented marketing copy with distinct triggers like 'CTA', 'landing page', 'texto de venda' that wouldn't overlap with general writing or content skills. | 3 / 3 |
Total | 12 / 12 Passed |
Implementation
64%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This is a well-crafted marketing copy skill with excellent actionability - the concrete examples, formulas, and templates make it immediately usable. However, it suffers from being overly comprehensive in a single file, with detailed templates that could be progressively disclosed. The workflow lacks explicit validation steps for quality assurance before handoffs.
Suggestions
Add explicit validation checkpoints: e.g., 'Before handoff to SEO: 1. Verify brand voice consistency against template 2. Check all CTAs have action verbs 3. Confirm headline hierarchy (single H1)'
Move detailed templates (landing page structure, microcopy examples) to docs/skill-guides/marketing-copy.md and keep only quick-reference summaries in the main skill
Add a brief quality checklist at the end of the 'Evidencia de Conclusao' section with specific verification criteria
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The skill is comprehensive but includes some redundant content. The extensive templates and examples are valuable, but sections like the full landing page structure breakdown and multiple CTA template lists could be condensed or moved to the referenced docs/skill-guides/marketing-copy.md file. | 2 / 3 |
Actionability | Highly actionable with concrete examples throughout. The 'Regras de Ouro' section provides clear before/after examples, headline formulas are copy-paste ready, microcopy templates cover specific UI states with exact text, and the AIDA framework gives explicit structure for landing pages. | 3 / 3 |
Workflow Clarity | The skill defines responsibilities and handoff processes clearly, but lacks explicit validation checkpoints. There's no feedback loop for reviewing copy quality, no checklist for ensuring brand voice consistency, and no verification step before handoff to SEO. The workflow is implicit rather than explicitly sequenced. | 2 / 3 |
Progressive Disclosure | References docs/skill-guides/marketing-copy.md for extended content and links to governance policies, which is good. However, the main file is quite long (~300 lines) with detailed templates that could be split into separate reference files. The landing page structure section alone could be its own document. | 2 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- felvieira/claude-skills-fv
- Commit
524725e
- Reviewed
Table of Contents
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