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copy-editing

When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.

60

Quality

71%

Does it follow best practices?

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Adds up to 20 points to the overall score

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SecuritybySnyk

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./config/claude/skills/marketing/skills/copy-editing/SKILL.md

The canonical home for this skill is copy-editing in coreyhaines31/marketingskills

SKILL.md
Quality
Evals
Security

Quality

Content

66%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body delivers a genuinely well-sequenced workflow — seven sweeps with loop-back checkpoints and a repeat-until-clean loop — and concrete, example-driven guidance per sweep. Its main cost is length: the checklist section and inline word-level tables duplicate both the sweeps and the bundled reference file, padding the context window with content Claude largely already knows.

Suggestions

Cut or drastically compress the 'Copy Editing Checklist' section — it restates all seven sweeps; if kept at all, reduce it to a short final-verification list that adds new value rather than repeating sweep criteria.

Remove the inline 'Weak | Strong' table and 'Cut these words' lists in favor of a single pointer to references/plain-english-alternatives.md, which already covers this comprehensively.

Trim generic writing advice Claude already knows (adverbs, passive voice, nominalizations, sentence-length rules) down to the marketing-specific heuristics that actually distinguish this skill.

DimensionReasoningScore

Conciseness

The ~55-line 'Copy Editing Checklist' section restates all seven sweeps nearly verbatim, and the inline 'Weak | Strong' table plus 'Cut these words' list duplicate material the bundled references/plain-english-alternatives.md already provides — much of it generic writing knowledge (cut intensifiers, prefer active voice, 'utilize' → 'use') Claude already has. This is 'noticeably verbose; several unnecessary explanations or padded sections' (score 2) rather than score 3's isolated instances.

2 / 5

Actionability

Each sweep carries a numbered process, a concrete test with worked examples (the So What ❌/✅ pair, the vague→specific table), and specific instructions; the guidance is actionable without code, which the rubric's scoring note says is fine for an instruction-only skill. Not score 5 because the actual edit recommendation step stays generic ('recommend specific edits') and common cases aren't fully covered with before/after rewrites.

4 / 5

Workflow Clarity

The seven sweeps are explicitly sequenced, each ends with a loop-back validation checkpoint ('After this sweep: Return to...'), sweep 7 mandates a final re-check of all prior sweeps, and the collaborative section defines a 'repeat until clean' feedback loop — matching the score-5 anchor's explicit validation steps, feedback loops, and checklists. Copy editing is not a destructive or batch operation, so the score-3 cap does not apply.

5 / 5

Progressive Disclosure

The single bundle file (references/plain-english-alternatives.md) is real, one level deep, and clearly signaled in a References section, and the body is well-sectioned for navigation. Held at 4 rather than 5 because the inline word-replacement material overlaps the reference file's purpose, a minor organization gap; not 3 since the framework content itself is appropriately placed in SKILL.md.

4 / 5

Total

15

/

20

Passed

Description

77%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A well-constructed description with an explicit, trigger-rich 'when' clause and a clearly scoped marketing-copy niche. Its main weakness is the 'what' half: the actions are near-synonyms and the method description is abstract, leaving the reader without a concrete picture of what the skill actually does.

Suggestions

Replace the near-synonymous action verbs with distinct concrete actions, e.g. 'Runs seven focused editing passes (clarity, voice, claims, proof, specificity, emotion, risk) over existing marketing copy and recommends specific edits.'

State the concrete output the user gets (e.g., 'returns marked-up issues plus recommended edits per pass') so the 'what' is as explicit as the 'when.'

DimensionReasoningScore

Specificity

The description names the domain ('existing marketing copy') and gestures at method ('systematic approach... through multiple focused passes'), but its actions ('edit, review, or improve') are near-synonyms rather than several distinct concrete actions. Fits the score-3 anchor ('names domain and 1-2 concrete actions') better than 4, which expects a list of several specific actions; it also clearly exceeds the score-2 bar of minimal/generic actions.

3 / 5

Completeness

Both halves are present: an explicit 'when' with concrete trigger phrases (exceeding the score-4 anchor's 'when could be more explicit') and a 'what' ('provides a systematic approach to editing marketing copy through multiple focused passes'). Not score 5 because the 'what' describes the method abstractly rather than enumerating concrete actions as the score-5 example does.

4 / 5

Trigger Term Quality

It quotes seven natural user phrases — 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' 'copy sweep' — alongside the general 'edit, review, or improve.' Coverage of natural terms including synonyms is comprehensive (file extensions are inapplicable to copy editing), matching the score-5 anchor; only trivial variants like 'copyedit' are missing, which would be the score-4 weakness.

5 / 5

Distinctiveness Conflict Risk

The niche is clear — editing existing marketing copy, distinct from writing new copy — and triggers like 'edit this copy' and 'copy sweep' are distinctive. Minor overlap risk remains from broadly applicable phrases like 'proofread' and 'make this better,' which keeps it at the 'mostly distinct; minor overlap risk' anchor rather than 5.

4 / 5

Total

16

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
freekmurze/dotfiles
Reviewed

Table of Contents

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