copywriting

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.

Quality

79%

Does it follow best practices?

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Fix and improve this skill with Tessl

tessl review fix ./config/claude/skills/marketing/skills/copywriting/SKILL.md

The canonical home for this skill is copywriting in coreyhaines31/marketingskills

Quality

Content

67%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized, genuinely actionable instruction-only skill with a concrete output contract and correctly wired one-level-deep references. Its main cost is token efficiency: several sections teach generic copywriting fundamentals Claude already knows, and the draft/review loop is implicit rather than an explicit checkpoint.

Suggestions

Trim or collapse the generic-fundamentals sections (rhetorical questions, analogies, humor, and the basic style rules like active voice and avoiding buzzwords) into a single short checklist, keeping only the team-specific rules Claude could not infer.

Make the review loop explicit: after drafting, run the Quick Quality Check as a numbered final step with instructions to fix flagged items before delivering, rather than listing the check as a passive question set.

Deduplicate the headline formulas: keep only the two most common patterns inline and defer the full set to references/copy-frameworks.md, mirroring how section templates are already handled.

Dimension	Reasoning	Score
Conciseness	Sections like "Use Rhetorical Questions," "Use Analogies When Helpful," "Pepper in Humor," and the style rules ("Simple over complex," "Active over passive") restate copywriting fundamentals Claude already knows. The writing is terse bullets rather than padded prose, but a meaningful amount of generic known-concept material could be trimmed.	3 / 5
Actionability	Concrete, executable guidance throughout: a real before/after Slack example, a CTA formula with worked examples, headline formula patterns, a section-purpose table, page-type-specific guidance, and a fully specified output format (page copy, annotations, alternatives, meta content). Minor gaps: the voice/tone section is a list of abstract questions and there is only one full before/after example.	4 / 5
Workflow Clarity	A clear sequence is present (check product-marketing-context file → gather context → apply principles → structure the page → deliver in the specified output format) with checkpoints at the start (context check) and end ("Quick Quality Check," plus a hand-off to the copy-editing skill). The draft → check → fix loop is implied rather than explicit, keeping it below the top anchor.	4 / 5
Progressive Disclosure	Both referenced files (references/copy-frameworks.md, references/natural-transitions.md) exist, are one level deep, and are clearly signaled at point of use, with the body holding core guidance and detail pushed to references. Minor gap: headline formulas appear in both the SKILL.md body and copy-frameworks.md, a small duplication that could confuse which is canonical.	4 / 5
	Total	15 / 20 Passed

Description

91%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description that clearly states both capability and trigger conditions with natural, quoted user phrasing and explicit de-confliction pointers to sibling skills. The only softness is that its action verbs are near-synonyms and "improve this copy" treads near the copy-editing skill.

Dimension	Reasoning	Score
Specificity	The description names the domain (marketing copy) with concrete actions ("write, rewrite, or improve") and enumerates the page scope (homepage, landing, pricing, feature, about, product), but the three verbs are near-synonyms, leaving minor gaps in action coverage versus the comprehensive multi-action anchor.	4 / 5
Completeness	It explicitly answers what the skill does ("write, rewrite, or improve marketing copy for any page") and when to use it ("When the user wants to..." plus "Also use when the user says...") with concrete trigger phrases, matching the top anchor.	5 / 5
Trigger Term Quality	It quotes natural phrases users would actually say ("write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy") plus synonyms and page-type keywords, matching the comprehensive-coverage anchor.	5 / 5
Distinctiveness Conflict Risk	Explicit boundary carve-outs ("For email copy, see email-sequence. For popup copy, see popup-cro.") reduce conflict risk, but the trigger "improve this copy" overlaps with the closely related copy-editing skill, so it is mostly distinct with minor overlap risk rather than a clean 5.	4 / 5
	Total	18 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: freekmurze/dotfiles
Path: config/claude/skills/marketing/skills/copywriting/SKILL.md
Commit: 50345d3

Reviewed: 2 days ago

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