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launch-strategy

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' or 'product update.' This skill covers phased launches, channel strategy, and ongoing launch momentum.

74

Quality

68%

Does it follow best practices?

Impact

Pending

No eval scenarios have been run

SecuritybySnyk

Passed

No known issues

Optimize this skill with Tessl

npx tessl skill review --optimize ./config/claude/skills/launch-strategy/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Discovery

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a strong description with excellent trigger term coverage and clear 'when to use' guidance. Its main weakness is that the 'what it does' portion could be more specific about concrete actions rather than listing domain areas. The description effectively distinguishes itself from other skills through its focused niche and specific trigger terms.

Suggestions

Replace the general domain references ('phased launches, channel strategy, and ongoing launch momentum') with more concrete actions like 'create phased launch timelines, draft announcement copy, design channel distribution plans, build waitlist strategies.'

DimensionReasoningScore

Specificity

The description mentions some actions like 'plan a product launch, feature announcement, or release strategy' and references 'phased launches, channel strategy, and ongoing launch momentum,' but these are more domain areas than concrete specific actions. It doesn't list discrete tasks like 'create launch timelines, draft announcement copy, build channel distribution plans.'

2 / 3

Completeness

Clearly answers both 'what' (plan product launches, feature announcements, release strategies, phased launches, channel strategy, launch momentum) and 'when' (explicit 'Use when' clause with specific trigger terms). Both dimensions are well-addressed.

3 / 3

Trigger Term Quality

Excellent coverage of natural trigger terms users would say: 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' and 'product update.' These are highly natural and cover many common variations.

3 / 3

Distinctiveness Conflict Risk

The description carves out a clear niche around product launches and release strategies with highly specific trigger terms like 'Product Hunt,' 'go-to-market,' 'beta launch,' and 'waitlist' that are unlikely to conflict with other skills.

3 / 3

Total

11

/

12

Passed

Implementation

47%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a comprehensive marketing strategy guide but poorly suited as a SKILL.md for Claude. It reads more like a blog post or marketing playbook than an actionable skill file—heavy on philosophy, frameworks, and case studies that consume tokens without adding Claude-specific value. The workflow structure and checklists are genuinely useful, but the content would benefit enormously from aggressive trimming and splitting into reference files.

Suggestions

Cut the content by 60-70%: remove the Core Philosophy section, trim ORB framework to a brief summary table, and move case studies and detailed channel tactics to a separate LAUNCH-EXAMPLES.md reference file.

Add concrete output templates—e.g., a launch plan document template, a Product Hunt listing template, or a launch email draft structure—so Claude can produce specific deliverables rather than just recite advice.

Move the detailed Product Hunt strategy, ORB framework deep-dives, and post-launch marketing sections into separate linked files, keeping SKILL.md as a concise overview with the five-phase workflow and checklists.

Remove explanations of basic concepts Claude already knows (what owned/rented/borrowed channels are, why email lists compound, what Product Hunt is) and focus only on the specific tactical guidance unique to this skill.

DimensionReasoningScore

Conciseness

The skill is extremely verbose at ~300+ lines, explaining general marketing concepts, philosophy, and frameworks that Claude already knows. Sections like 'Core Philosophy,' lengthy channel explanations with definitions ('You own the channel though not the audience'), and extensive case studies add significant token bloat without providing actionable, Claude-specific guidance.

1 / 3

Actionability

The skill provides structured checklists, phase breakdowns, and specific tactics (e.g., Product Hunt steps, post-launch actions), which are somewhat actionable. However, there's no executable code, no templates with concrete fill-in-the-blank outputs, and much of the guidance remains at the level of general marketing advice rather than specific instructions Claude can directly execute.

2 / 3

Workflow Clarity

The five-phase launch approach is clearly sequenced with explicit goals per phase, and the pre-launch/launch-day/post-launch checklists provide clear validation checkpoints. The progression from internal → alpha → beta → early access → full launch is well-structured with specific actions at each stage.

3 / 3

Progressive Disclosure

The skill references related skills at the bottom (email-sequence, page-cro, etc.) which is good navigation. However, the massive amount of inline content (ORB framework details, case studies, Product Hunt strategy, post-launch marketing) should be split into separate reference files rather than being a monolithic document. The main SKILL.md should be an overview pointing to these detailed sections.

2 / 3

Total

8

/

12

Passed

Validation

90%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation10 / 11 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

10

/

11

Passed

Repository
freekmurze/dotfiles
Reviewed

Table of Contents

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