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marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

58

Quality

73%

Does it follow best practices?

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SecuritybySnyk

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Fix and improve this skill with Tessl

tessl review fix ./config/claude/skills/marketing/skills/marketing-psychology/SKILL.md

The canonical home for this skill is marketing-psychology in coreyhaines31/marketingskills

SKILL.md
Quality
Evals
Security

Quality

Content

50%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-organized reference catalog with genuinely concrete marketing applications, but it is a ~450-line monolith: each model re-explains psychology Claude already knows, and none of the category catalogs are split into reference files. The top-level workflow is present but loose, with no guidance on selecting or combining models.

Suggestions

Trim or drop the generic one-line definitions under each model heading (e.g., 'People prefer things they've seen before') — Claude already knows these concepts; keep only the marketing application and any counterintuitive framing, which would cut the body roughly in half.

Move the per-category model catalogs (Foundational, Buyers, Persuasion, Pricing, Design, Growth) into references/ files (e.g., references/persuasion.md) and keep SKILL.md as an overview with the Quick Reference table linking to each category — one level deep, clearly signaled.

Strengthen 'How to Use This Skill' into a concrete sequence: check product-marketing context → use the Quick Reference table to shortlist models by challenge → apply the Task-Specific Questions as an explicit checkpoint before recommending.

DimensionReasoningScore

Conciseness

Nearly every one of the 70+ models opens with a generic definition Claude already knows (e.g., 'People prefer things they've seen before. Familiarity breeds liking,' 'Losses feel roughly twice as painful as equivalent gains') before the marketing application. The padding is systematic across ~450 lines, not occasional — matching 'Noticeably verbose; several unnecessary explanations or padded sections' rather than the mostly-efficient anchor 3.

2 / 5

Actionability

The '**Marketing application**' lines are concrete and specific ('$80 product: "20% off" beats "$16 off",' 'Pre-select the plan you want customers to choose'), and the Quick Reference table maps challenges to models. For an instruction-only skill the guidance is mostly actionable; not 5 because the top-level process ('Identify which mental models apply') is direction rather than a concrete procedure.

4 / 5

Workflow Clarity

A loose four-step sequence is present ('Identify… Explain… Provide… Suggest…') plus task questions, but there are no checkpoints for model selection or synthesis — sequence present, checkpoints implicit. Not 4 because the steps are not concretely sequenced with checkpoints; this is a knowledge skill, so the destructive-operation cap does not apply.

3 / 5

Progressive Disclosure

The body has real structure (seven category sections, a Quick Reference table), but the entire 70-model catalog is inlined in SKILL.md with no references/ directory — content that clearly belongs in per-category reference files is inline. Not 4 because nothing is split out into bundle files; not 2 because the structure and navigation aids are genuine.

3 / 5

Total

12

/

20

Passed

Description

86%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it explicitly answers both what the skill provides and when to use it, with an unusually comprehensive set of natural trigger terms. The only weakness is that the 'what' is a content inventory rather than a list of concrete actions the skill performs.

DimensionReasoningScore

Specificity

The description states 'This skill provides 70+ mental models organized for marketing application', which names the domain and one concrete deliverable but lists no concrete actions or verbs. It matches the anchor 'Names domain and 1-2 concrete actions, but not comprehensive' — not 4, which requires several specific listed actions.

3 / 5

Completeness

Both 'what' ('provides 70+ mental models organized for marketing application') and 'when' ('When the user wants to apply… Also use when the user mentions…') are explicitly stated with concrete trigger phrases, mirroring the anchor-5 good example. Not 4 — the 'when' clause is fully explicit, not merely present.

5 / 5

Trigger Term Quality

Trigger terms are comprehensive and natural: 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior' — exactly the phrases a user would say when needing this skill, including synonyms. Matches the anchor-5 example pattern.

5 / 5

Distinctiveness Conflict Risk

Triggers like 'why people buy,' 'cognitive bias,' and 'consumer behavior' carve a clear niche with minimal conflict risk, but there is minor overlap with adjacent persuasion/copywriting/CRO skills (which the body itself lists as related). Not 5 due to that overlap; not 3 since the trigger set is clearly more specific than 'works with document files'.

4 / 5

Total

17

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

freekmurze/dotfiles

Path

config/claude/skills/marketing/skills/marketing-psychology/SKILL.md

Reviewed

Table of Contents

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