marketing-psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.
75
Quality
70%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./config/claude/skills/marketing-psychology/SKILL.mdQuality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a strong description with excellent trigger term coverage and clear 'when to use' guidance. The main weakness is that it describes what the skill contains (70+ mental models) rather than what concrete actions it enables the user to accomplish. Adding specific action verbs would strengthen the specificity dimension.
Suggestions
Add specific action verbs describing what the skill does, e.g., 'Analyzes marketing campaigns through psychological frameworks, identifies cognitive biases to leverage, recommends persuasion techniques based on behavioral science.'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (psychological principles, mental models, behavioral science for marketing) and mentions '70+ mental models organized for marketing application,' but doesn't list specific concrete actions like 'analyze campaigns,' 'identify biases,' or 'recommend persuasion techniques.' | 2 / 3 |
Completeness | Clearly answers both what ('provides 70+ mental models organized for marketing application') and when ('When the user wants to apply psychological principles... Also use when the user mentions...'). Has explicit trigger guidance with specific keywords. | 3 / 3 |
Trigger Term Quality | Excellent coverage of natural trigger terms users would say: 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior.' These are terms users would naturally use when seeking this type of help. | 3 / 3 |
Distinctiveness Conflict Risk | Clear niche combining psychology/behavioral science specifically with marketing application. The specific trigger terms like 'cognitive bias,' 'why people buy,' and 'consumer behavior' create a distinct domain unlikely to conflict with general marketing or general psychology skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
50%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill provides comprehensive coverage of marketing psychology and mental models with useful categorization and a helpful quick reference table. However, it suffers from being overly explanatory about concepts Claude already knows, lacks concrete executable examples (specific copy, templates, implementation code), and would benefit from splitting the detailed model catalog into a separate reference file while keeping SKILL.md as a concise overview.
Suggestions
Trim concept definitions to 1 sentence max and expand marketing applications with concrete examples (actual copy, specific implementation steps, before/after examples)
Split the detailed mental models catalog into a separate MODELS.md reference file, keeping SKILL.md as a concise overview with the workflow and quick reference table
Add concrete, copy-paste ready examples for top 5-10 most commonly used models (e.g., actual scarcity copy, specific anchoring price displays, real social proof implementations)
Add a validation workflow: 'After applying a model, verify with: 1) Does this feel manipulative? 2) Would I be comfortable if the customer knew? 3) Is the claim truthful?'
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | While the content is well-organized and avoids excessive padding, it includes explanations of psychological concepts Claude likely already knows (e.g., explaining what sunk cost fallacy or confirmation bias are). The marketing applications add value, but the concept definitions could be trimmed significantly. | 2 / 3 |
Actionability | The skill provides marketing applications for each model, but they remain somewhat abstract ('Frame in terms of what they'll lose') rather than providing concrete, executable examples with specific copy, templates, or implementation steps. No code examples or copy-paste ready templates are included. | 2 / 3 |
Workflow Clarity | The skill provides a numbered process for using mental models (identify, explain, apply, implement) and a quick reference table, but lacks explicit validation checkpoints or feedback loops. The 'Task-Specific Questions' section helps but doesn't constitute a clear workflow with verification steps. | 2 / 3 |
Progressive Disclosure | The content is well-organized with clear sections and a quick reference table, but it's a monolithic 400+ line document that could benefit from splitting detailed model explanations into separate reference files. The 'Related Skills' section shows good cross-referencing, but the main content is too dense for an overview file. | 2 / 3 |
Total | 8 / 12 Passed |
Validation
90%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 10 / 11 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 10 / 11 Passed | |
- Repository
- freekmurze/dotfiles
- Commit
355d067
- Reviewed
Table of Contents
Is this your skill?
If you maintain this skill, you can claim it as your own. Once claimed, you can manage eval scenarios, bundle related skills, attach documentation or rules, and ensure cross-agent compatibility.