marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Quality

77%

Does it follow best practices?

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Securityby

Passed

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Fix and improve this skill with Tessl

tessl review fix ./config/claude/skills/marketing-psychology/SKILL.md

The canonical home for this skill is marketing-psychology in coreyhaines31/marketingskills

Quality

Content

65%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is highly actionable — each mental model comes with a concrete marketing application — but it is a verbose monolithic catalog that re-explains concepts Claude largely already knows and keeps all detail inline rather than splitting it into reference files.

Suggestions

Trim or remove one-line definitions of widely known biases (loss aversion, social proof, anchoring) and keep only the marketing application, cutting roughly a third of the body.

Move the model catalog into a references/ file (e.g. references/mental-models.md) and have SKILL.md keep only the usage process, the Quick Reference table, and Task-Specific Questions as a navigable overview.

Make the 4-step usage process more concrete by tying each step to an output (e.g. 'Identify the model -> name it; Explain -> one sentence on why it applies; Provide -> the tactic; Suggest -> the ethical guardrail').

Dimension	Reasoning	Score
Conciseness	Individual entries are compact, but the ~450-line body re-explains well-known mental models (loss aversion, social proof, anchoring, sunk cost) that Claude already knows, plus a generic 'Mental models are thinking tools...' intro, so it is padded relative to its token cost.	2 / 3
Actionability	Every model carries a concrete 'Marketing application' line with specific, copy-ready guidance (e.g. 'Use .99 or .95 endings for value-focused products,' '$80 product: 20% off beats $16 off'), which is highly actionable for an instruction-only skill.	3 / 3
Workflow Clarity	A 'How to Use This Skill' 4-step process and a Quick Reference table provide sequence, but the steps are abstract (Identify/Explain/Provide/Suggest) with no checkpoints or feedback loop; it is not a destructive/batch task, so it avoids a 1 but does not earn a 3.	2 / 3
Progressive Disclosure	No bundle files exist; the entire ~70-model catalog is inlined as one monolithic SKILL.md with clear section headers but no separation into reference files, so well-organized content that should be split stays inline.	2 / 3
	Total	9 / 12 Passed

Description

90%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong, with explicit what/when coverage and a rich set of natural trigger terms that make it highly discoverable and distinct. Its only weakness is that the stated capabilities are abstract ('apply,' 'organize') rather than a concrete list of actions.

Suggestions

Replace abstract capability phrasing ('apply psychological principles') with concrete deliverables, e.g. 'selects relevant mental models, explains the psychology, and recommends specific marketing tactics.'

Tighten the redundant trigger list slightly; 'psychology,' 'mental models,' and 'behavioral science' already overlap with later terms.

Dimension	Reasoning	Score
Specificity	Names the marketing domain and a concrete deliverable ('70+ mental models organized for marketing application') but the actions are abstract ('apply', 'provides') rather than a list of multiple distinct concrete actions, so it falls short of a 3.	2 / 3
Completeness	Explicitly answers both 'what' ('provides 70+ mental models organized for marketing application') and 'when' via explicit 'When the user wants to...' and 'Also use when the user mentions...' trigger clauses.	3 / 3
Trigger Term Quality	Strong coverage of natural terms users would actually say ('psychology,' 'mental models,' 'why people buy,' 'consumer behavior,' 'persuasion,' 'cognitive bias'), matching the highest anchor.	3 / 3
Distinctiveness Conflict Risk	The marketing-specific framing plus a broad set of distinct trigger terms carve a clear niche unlikely to fire for unrelated skills.	3 / 3
	Total	11 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: freekmurze/dotfiles
Path: config/claude/skills/marketing-psychology/SKILL.md
Commit: d0073bc

Reviewed: about 15 hours ago

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