marketing-psychology

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' or 'consumer behavior.' This skill provides 70+ mental models organized for marketing application.

Quality

76%

Does it follow best practices?

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Securityby

Passed

No findings from the security scan

Fix and improve this skill with Tessl

tessl review fix ./config/claude/skills/marketing-psychology/SKILL.md

The canonical home for this skill is marketing-psychology in coreyhaines31/marketingskills

Quality

Content

63%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a well-organized, actionable catalog with a clear advisory workflow and a useful quick-reference table, but it is verbose for its size (intro padding) and monolithic with no progressive disclosure despite a large reference catalog that could be split out.

Suggestions

Trim the introductory role-prompt and the definition of mental models ('Mental models are thinking tools...'); Claude already knows this and it costs context tokens.

Move the bulk model catalog into a references file (e.g. MENTAL_MODELS.md) and keep SKILL.md as an overview pointing to it, which would improve progressive disclosure.

The 'Mental Accounting (Pricing)' entry duplicates the 'Mental Accounting' entry earlier; consolidate or cross-reference to avoid redundancy.

Dimension	Reasoning	Score
Conciseness	Per-model entries are lean, but the intro pads with role-prompting and concepts Claude already knows ('You are an expert...', 'Mental models are thinking tools...'), and the full 70+ model catalog is inlined where it could be trimmed or referenced.	3 / 5
Actionability	Each model pairs a brief definition with a specific, applicable marketing application (e.g. '$1/day feels cheaper than $30/month', 'Show customer counts, testimonials, logos'), giving mostly concrete, usable guidance with only minor generic spots.	4 / 5
Workflow Clarity	A clear 4-step advisory sequence (identify, explain, apply, implement ethically) plus a context-check first step and a Quick Reference table mapping challenges to models; validation checkpoints are not applicable to this non-destructive advisory skill.	4 / 5
Progressive Disclosure	No bundle files exist and the entire 70+ model catalog is inlined in one 450-line file; section headers give good structure but there is no reference split or progressive disclosure, so content that could live separately stays inline.	3 / 5
	Total	14 / 20 Passed

Description

90%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong: it explicitly states both what the skill provides and when to use it, with a rich set of natural trigger terms and a clear, distinct niche. The only mild gap is specificity of concrete actions, which is adequate but not exhaustive.

Dimension	Reasoning	Score
Specificity	Names the domain and a concrete deliverable ('70+ mental models organized for marketing application') but lists only one or two actions ('apply', 'organized'), not a comprehensive set of specific actions.	3 / 5
Completeness	Explicitly answers both what ('provides 70+ mental models organized for marketing application') and when ('When the user wants to apply... Also use when the user mentions...') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive coverage of natural user phrases including synonyms ('psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior').	5 / 5
Distinctiveness Conflict Risk	Clear niche (marketing psychology / mental models) with distinct, specific trigger terms and a well-scoped deliverable, giving minimal overlap risk with other skills.	5 / 5
	Total	18 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: freekmurze/dotfiles
Path: config/claude/skills/marketing-psychology/SKILL.md
Commit: a7899fe

Reviewed: 3 days ago

Table of Contents

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