paid-ads

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Quality

93%

Does it follow best practices?

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Securityby

Medium

Suggest reviewing before use

Quality

Content

86%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a dense, actionable reference compendium with clean progressive disclosure to three real reference files. Its main weakness is mild redundancy between the context-gathering and task-specific-questions sections and a top-level workflow that is implied rather than explicitly sequenced.

Suggestions

Merge or cross-reference 'Task-Specific Questions' with the 'Before Starting' context-gathering section to remove the duplicated platform/budget/tracking questions.

Add an explicit numbered campaign lifecycle workflow (Gather context → Select platform → Structure → Build creative → Pre-launch checklist → Launch → Optimize → Weekly review) so the modular sections hang off one validated sequence.

Tighten 'Common Mistakes to Avoid' to non-obvious pitfalls only, dropping items that are already implied by the optimization and pre-launch sections.

Dimension	Reasoning	Score
Conciseness	Well-structured reference material that mostly assumes Claude's competence, but the 'Task-Specific Questions' section substantially duplicates the earlier 'Before Starting' context-gathering block and a few 'Common Mistakes' bullets are generic. Not a 5 because of this redundancy; not a 3 because the body is dense and skimmable rather than padded.	4 / 5
Actionability	Highly concrete, copy-paste-ready guidance for an instruction skill: naming templates with examples (META_Conv_Lookalike-Customers_FreeTrial_2024Q1), budget split percentages (70/30), video ad timestamp structure, retargeting day-windows, and if/then optimization levers covering common cases.	5 / 5
Workflow Clarity	Sub-processes (bid strategy progression, optimization levers, video structure) are sequenced, and a Universal Pre-Launch Checklist plus Weekly Review provide validation/feedback checkpoints. Not a 5 because the overall campaign lifecycle is presented as parallel reference sections rather than one explicit validated sequence.	4 / 5
Progressive Disclosure	SKILL.md serves as a clear overview with well-signaled, one-level-deep references to three real files (ad-copy-templates.md, audience-targeting.md, platform-setup-checklists.md), each introduced with 'For detailed X: See references/...'. Content is appropriately split with easy navigation.	5 / 5
	Total	18 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is strong across all dimensions: it concisely states what the skill does, when to trigger it with natural user terms, and carves out a distinct niche with minimal conflict risk. Voice is appropriately third person ('the user wants,' 'This skill covers').

Dimension	Reasoning	Score
Specificity	Names the paid-advertising domain and lists multiple concrete action areas ('campaign strategy, ad creation, audience targeting, and optimization') plus a comprehensive set of platforms, matching the comprehensive-coverage anchor.	5 / 5
Completeness	Explicitly states both what ('This skill covers campaign strategy, ad creation, audience targeting, and optimization') and when ('When the user wants help with...' and 'Also use when the user mentions...') with concrete trigger phrases.	5 / 5
Trigger Term Quality	Comprehensive natural trigger terms including acronyms and synonyms users actually say ('PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting') alongside platform names.	5 / 5
Distinctiveness Conflict Risk	Clear niche (paid advertising on named platforms) with distinctive acronyms (PPC, ROAS, CPA) that minimize overlap with related copywriting or analytics skills.	5 / 5
	Total	20 / 20 Passed

Validation

87%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 14 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning
relative_links	Relative link issues: 7 suspicious	Warning

	Total	14 / 16 Passed

Repository: freekmurze/dotfiles
Path: config/claude/skills/paid-ads/SKILL.md
Commit: a7899fe

Reviewed: 3 days ago

Table of Contents

Discovery Implementation Validation

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