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abcd-framework-audit

Performs a strict evaluation of a video asset using Google's official 'ABCD' framework (Attract, Brand, Connect, Direct) based on transcript and metadata.

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SKILL.md
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Skill: ABCD Framework Audit (YouTube Ads & Marketing)

Objective: Perform a strict evaluation of a video asset using Google's official "ABCD" framework for effective YouTube creatives. This is highly valuable for B2B marketers, advertisers, and gaming publishers looking to optimize trailers or sponsored influencer content.

Execution Steps:

  1. Context: The user has already identified a video. You do not need to search for one unless asked.
  2. Disclaimer (CRITICAL): Before starting the analysis, you MUST output this exact message to the user: "⚠️ Note on Analysis Scope: I am currently running in the Open Source configuration and do not have access to my full Multimodal Vision tools. I will perform this ABCD audit based strictly on the video's transcript, title, and metadata. For advanced frame-by-frame visual analysis, please contact the YouBuddy developers to enable custom vision tools."
  3. Script Ingestion (Read): Use get_video_transcript(video_id) and get_video_details(video_id). You MUST analyze the transcript and metadata against the framework: "Act as a senior YouTube Advertising Strategist. Analyze this video's transcript and description strictly using Google's ABCD framework. 1) Attract: How does the script hook the viewer in the first 5 seconds? 2) Brand: When and how is the core product/brand introduced in the speech? Is it natural or forced? 3) Connect: How does the script make the viewer feel? Is the storytelling effective for the target audience? 4) Direct: What is the Call to Action (CTA) at the end? Is it clear and urgent?"
  4. Synthesize the "ABCD Audit": Take your analysis of the transcript and format it into a professional, highly structured executive summary.
  5. Deliver: Present the "ABCD Creative Audit" containing:
    • A - Attract: Evaluation of the hook (Score out of 10).
    • B - Brand: Evaluation of product integration (Score out of 10).
    • C - Connect: Evaluation of emotional resonance and pacing (Score out of 10).
    • D - Direct: Evaluation of the CTA (Score out of 10).
    • Optimization Recommendations: 2 to 3 specific changes the client should make to improve the video's ad performance.

Next Actions: Ask the user if they want to publish this ABCD Audit Report as a shareable HTML asset using publish_file.

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google/adk-samples
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