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brand-strategy

A 7-part brand strategy framework for building comprehensive brand foundations. Trigger with phrases like "create brand strategy", "build brand brief", "define brand positioning", "brand messaging", "audience architecture", "brand truth", or "go-to-market brand plan". Use when working with brand strategy.

59

Quality

70%

Does it follow best practices?

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SecuritybySnyk

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tessl review fix ./plugins/business-tools/brand-strategy-framework/skills/brand-strategy/SKILL.md
SKILL.md
Quality
Evals
Security

Quality

Content

50%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The core 7-phase framework is well structured and genuinely useful, but the skill is dragged down by a tail of generic boilerplate (Prerequisites, Instructions, Output, Error Handling, Resources) that is unrelated to brand strategy and adds no value. Removing that filler and adding a validation step for the final deliverable would lift most dimensions.

Suggestions

Delete or rewrite the generic Prerequisites, Instructions, Output, Error Handling, and Resources sections; their content (e.g. 'Access to the branding environment or API', an authentication-failure table) does not apply to brand strategy and reads as templated filler.

Add an explicit validation/review checkpoint before the Final Deliverable step, e.g. 'Before compiling, review each phase output against its discovery questions to confirm every answer is differentiated and non-generic.'

Provide a concrete output template or scaffold (e.g. a Brand Strategy Document markdown skeleton) so the per-phase guidance is copy-paste ready rather than only structurally described.

DimensionReasoningScore

Conciseness

The 7-phase core is lean and earns its place, but the trailing Prerequisites/Instructions/Output/Error Handling/Resources sections are generic boilerplate ('Assess the current state of the branding configuration', an auth-failure error table) that Claude already knows and that does not apply to brand strategy, keeping it at 'mostly efficient but could be tightened' rather than level 3.

2 / 3

Actionability

Each phase gives concrete discovery questions and a specific output structure, which is actionable, but there are no ready-made templates or artifacts and the Instructions/Output sections are abstract ('Apply the recommended patterns', 'Validate the changes'), placing it at 'some concrete guidance but incomplete' rather than fully executable.

2 / 3

Workflow Clarity

The 7 phases are clearly sequenced with an explicit 'Sequential, not parallel' rule and per-phase outputs, but there are no validation checkpoints or feedback loops for the synthesized deliverables, so it matches 'steps listed but validation gaps' rather than the explicit-validation level 3.

2 / 3

Progressive Disclosure

It is a single well-sectioned SKILL.md with no bundle files, but at ~245 lines with a tail of generic boilerplate diluting the organization it does not meet the lean, well-organized bar for level 3, fitting 'some structure but could be better organized'; it is not level 1 because the phases are clearly delineated rather than a monolithic wall.

2 / 3

Total

8

/

12

Passed

Description

90%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: it names a concrete niche, supplies a rich set of natural trigger phrases, and explicitly states both what it does and when to use it. The only gap is a lack of multiple concrete action verbs beyond 'building'.

DimensionReasoningScore

Specificity

Names the concrete domain ('7-part brand strategy framework for building comprehensive brand foundations') but lists no multiple specific actions beyond 'building', so it sits at the 'names domain and some actions, not comprehensive' anchor rather than the multi-action level 3.

2 / 3

Completeness

It answers both 'what' (7-part framework for brand foundations) and 'when' with an explicit 'Trigger with phrases like...' and 'Use when working with brand strategy' clause, matching the level-3 anchor; it is not level 2 because the 'when' is explicit rather than implied.

3 / 3

Trigger Term Quality

Phrases like 'create brand strategy', 'build brand brief', 'define brand positioning', 'brand messaging', and 'go-to-market brand plan' are natural terms a user would actually say, giving good coverage; it is not level 2 because common variations are well represented.

3 / 3

Distinctiveness Conflict Risk

The 'brand strategy' niche with several distinct, specific trigger phrases is unlikely to fire for unrelated skills, matching 'clear niche with distinct triggers'; it is not level 2 because the triggers are specific enough to avoid overlap with generic skills.

3 / 3

Total

11

/

12

Passed

Validation

87%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation14 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

allowed_tools_field

'allowed-tools' contains unusual tool name(s)

Warning

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

14

/

16

Passed

Repository
jeremylongshore/claude-code-plugins-plus-skills
Reviewed

Table of Contents

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