co-marketing

When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use when the user says 'co-marketing,' 'partner marketing,' 'joint campaign,' 'who should we partner with,' 'integration marketing,' 'cross-promotion,' 'collaborate with another company,' 'partnership ideas,' or 'co-brand.' For customer referral programs, see referrals. For launch-specific partnerships, see launch.

Quality

85%

Does it follow best practices?

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Adds up to 20 points to the overall score

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Securityby

Passed

No findings from the security scan

Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A thorough, well-structured co-marketing playbook with strong actionability via templates, scoring rubrics, and checklists. Its main limitation is that everything is inlined in one ~290-line file rather than split into progressive reference files.

Suggestions

Move the four campaign-type tables and the partner-scoring criteria into a references/ file (e.g. references/campaign-types.md), keeping SKILL.md as an overview with one-level-deep links to reduce token load.

Add an explicit validation/checkpoint step in the workflow (e.g., confirm partner fit score ≥ threshold before drafting outreach) so the sequence has a feedback loop.

Tighten the 'Brainstorming Partner Campaigns' section — several prompts are open-ended and could be condensed into a shorter decision aid.

Dimension	Reasoning	Score
Conciseness	Dense, practical reference material that avoids explaining concepts Claude already knows, though at ~290 lines some sections (e.g., the campaign-type tables) could be trimmed or offloaded to a reference file.	4 / 5
Actionability	Highly actionable for an instruction-only skill — scoring criteria table, copy-paste cold-outreach template, agreement outline, and checklists — with only minor gaps where sections rely on brainstorming prompts rather than concrete steps.	4 / 5
Workflow Clarity	Clear logical sequence (identify partners → score → brainstorm → approach → structure → measure) reinforced by an end-of-skill checklist; not a destructive/batch operation so no validation cap applies, but explicit checkpoints between phases are only implicit.	4 / 5
Progressive Disclosure	Well-organized into clearly signaled sections with one-level-deep external references (tools registry, related skills, product-marketing.md), though all detail lives inline in SKILL.md with no bundle files to offload the campaign-type and criteria tables.	4 / 5
	Total	16 / 20 Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, well-scoped description that pairs concrete capabilities with an explicit, keyword-rich trigger clause and clear boundary guidance against neighboring skills. Third-person voice is maintained throughout.

Dimension	Reasoning	Score
Specificity	Lists several concrete actions — 'find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities' — but stops short of the comprehensive action coverage needed for a 5.	4 / 5
Completeness	Explicitly answers both what (find partners, plan joint campaigns, brainstorm opportunities) and when, with a concrete 'Use when the user says…' trigger clause.	5 / 5
Trigger Term Quality	Comprehensive natural-term coverage including synonyms and variants — 'co-marketing,' 'partner marketing,' 'joint campaign,' 'cross-promotion,' 'integration marketing,' 'co-brand,' plus the natural phrase 'who should we partner with.'	5 / 5
Distinctiveness Conflict Risk	Clear SaaS co-marketing niche with distinct triggers, plus boundary guidance ('For customer referral programs, see referrals. For launch-specific partnerships, see launch.') minimizing conflict with adjacent skills.	5 / 5
	Total	19 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
relative_links	Relative link issues: 4 suspicious	Warning

	Total	15 / 16 Passed

Repository: joshmanders/dotfiles
Path: claude/skills/co-marketing/SKILL.md
Commit: 54ab5f6

Reviewed: 4 days ago

Table of Contents

Discovery Implementation Validation

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