linkedin-posts

When the user wants to create LinkedIn post copy or optimize for LinkedIn. Also use when the user mentions "LinkedIn post," "LinkedIn article," "professional post," "post to LinkedIn," "LinkedIn content," "LinkedIn copy," "B2B LinkedIn," "LinkedIn engagement," "LinkedIn feed," "share box," "document post," "poll," "Newsletter," "reshare," or "LinkedIn marketing." For LinkedIn ads, use linkedin-ads.

Quality

77%

Does it follow best practices?

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Passed

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tessl review fix ./skills/platforms/linkedin/SKILL.md

Quality

Content

64%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a comprehensive LinkedIn content skill with strong actionability—concrete character limits, image specs, and a clear output format make it immediately usable by agents. However, it suffers from trying to cover too much in a single file: SEO/GEO optimization, profile modules, platform positioning, and feed algorithm context all compete for attention and inflate the token cost. Splitting the SEO/GEO and profile optimization content into separate referenced files would significantly improve both conciseness and progressive disclosure.

Suggestions

Extract the SEO/GEO sections and Profile Modules table into a separate referenced file (e.g., linkedin-seo-geo.md) and link to it from the main skill with a one-line summary.

Remove or significantly condense the Platform Positioning table—Claude already understands LinkedIn's professional context; a single sentence reminder suffices.

Add a brief validation step to the Output Format section (e.g., 'Verify: character count within limits, hook delivers key message in first 140 chars, post type matches content depth').

Dimension	Reasoning	Score
Conciseness	The skill contains useful information but is verbose in several areas. The Platform Positioning comparison table explains things Claude already knows (what LinkedIn vs Meta/X/TikTok are for). The SEO/GEO sections are extensive and could be split into referenced files rather than inline. Some sections like Profile Modules duplicate information already covered in the SEO section.	2 / 3
Actionability	The skill provides concrete, actionable guidance: specific character limits, exact image dimensions, a clear output format template (first line ≤210 chars, full post with character count, hashtags, image specs, form note), and an actionable SEO/GEO checklist. The output format section gives copy agents a clear deliverable structure.	3 / 3
Workflow Clarity	The output format section provides a clear 5-step deliverable sequence, and the content is logically organized from post types → platform context → writing guidance → output. However, there's no validation or feedback loop—no step to verify character count compliance, check hook effectiveness, or validate that the chosen post type matches the content. For a content generation workflow, a review/validation checkpoint would strengthen this.	2 / 3
Progressive Disclosure	The skill references related skills well (linkedin-ads, open-graph, entity-seo, etc.) and includes official reference links. However, the SEO/GEO sections, Profile Modules table, and Platform Positioning comparison are all inline and quite lengthy—these would be better as separate referenced files. Without bundle files, all content is crammed into one document making it a near-monolithic wall of text at ~200+ lines.	2 / 3
	Total	9 / 12 Passed

Description

89%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This description excels at trigger term coverage and completeness, with an impressive list of natural keywords and explicit disambiguation from the LinkedIn ads skill. Its main weakness is the lack of specific concrete actions beyond 'create copy' and 'optimize' — listing specific capabilities like writing hooks, formatting posts, or suggesting hashtags would strengthen it. The description is functional and well-targeted for skill selection despite the somewhat vague capability description.

Suggestions

Add more specific concrete actions such as 'write post hooks, format carousel text, suggest hashtags, draft poll questions, optimize post length for engagement' to improve specificity.

Dimension	Reasoning	Score
Specificity	The description mentions 'create LinkedIn post copy' and 'optimize for LinkedIn' as actions, but doesn't list multiple specific concrete actions like drafting headlines, formatting for engagement, writing hooks, etc. The actions are somewhat generic.	2 / 3
Completeness	Clearly answers both 'what' (create LinkedIn post copy, optimize for LinkedIn) and 'when' (explicit trigger terms and use-case guidance). It even includes a disambiguation clause directing LinkedIn ads to a different skill, which strengthens the 'when' guidance.	3 / 3
Trigger Term Quality	Excellent coverage of natural trigger terms users would say: 'LinkedIn post,' 'LinkedIn article,' 'professional post,' 'post to LinkedIn,' 'LinkedIn content,' 'LinkedIn copy,' 'B2B LinkedIn,' 'LinkedIn engagement,' 'LinkedIn feed,' 'share box,' 'document post,' 'poll,' 'Newsletter,' 'reshare,' 'LinkedIn marketing.' These are comprehensive and natural.	3 / 3
Distinctiveness Conflict Risk	Highly distinctive with a clear niche (LinkedIn organic content) and explicit disambiguation from 'linkedin-ads' for ad-related requests. The extensive list of LinkedIn-specific trigger terms makes it unlikely to conflict with general social media or other platform skills.	3 / 3
	Total	11 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository: kostja94/marketing-skills
Path: skills/platforms/linkedin/SKILL.md
Commit: 70987ba

Reviewed: ~1 month ago

Table of Contents

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