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video-marketing

When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.

Quality

90%

Does it follow best practices?

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SecuritybySnyk

Passed

No findings from the security scan

SKILL.md
Quality
Evals
Security

Quality

Content

82%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, dense body that delivers concrete, usable guidance — timestamped structures, platform-specific hook specs, and a clear output format — without padding. The workflow flows logically from assessment to output, and the self-contained organization is appropriate for its size. Minor improvements are possible: deduplicate the 3-second statistic, add an explicit post-draft checkpoint, and consider splitting platform-specific details into references.

Suggestions

Remove the duplicate 71%/3-second statistic — it appears in both the intro paragraph and the "Critical First 3 Seconds" section; state it once.

Add a brief post-draft validation step (e.g., verify hook length against the platform-specific hook table and confirm all Output Format fields are present) to strengthen the workflow's checkpoints.

Consider moving granular platform details (e.g., TikTok's 4,000-character captions, watermark penalties) into a references/ file to keep the SKILL.md body as a lean overview.

DimensionReasoningScore

Conciseness

Mostly lean: compressed tables and specific stats Claude would not reliably know (82% traffic share, 71% deciding in 3 seconds, per-platform hook lengths). Not 5 because there is minor repetition — the 71%/3-second statistic appears in both the intro and the "Critical First 3 Seconds" section.

4 / 5

Actionability

Fully actionable for an instruction-only skill: timestamped script structure ("Hook (0–3 sec) → Problem (3–15 sec) → Solution (15–45 sec) → CTA (final 5 sec)"), copy-adaptable hook examples per type, per-platform hook lengths, and an explicit output format checklist covering both short- and long-form.

5 / 5

Workflow Clarity

Clear logical sequence: Initial Assessment (format/goal/platform) → format comparison → hooks → script structure → output format, with the assessment step acting as an upfront checkpoint. Not 5 because later checkpoints are implicit (no step confirming the script against platform constraints) and there are no feedback loops, though none are strictly required for creative work.

4 / 5

Progressive Disclosure

No bundle files exist and none are referenced; the body is well-organized with clear section headers and tables. Not 5 because at ~77 lines it exceeds the simple-skill threshold, and granular platform details (e.g., TikTok's 4,000-char captions) could be split into reference files.

4 / 5

Total

17

/

20

Passed

Description

95%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description: concrete capabilities, an explicit use-when clause with nine natural trigger phrases, and explicit boundary guidance that defers on-site video SEO to a sibling skill. Third-person voice is maintained throughout. Only minor room to broaden the stated action list.

DimensionReasoningScore

Specificity

Lists three concrete actions ("plan video marketing, create video scripts, or optimize for short-form or long-form video") with only minor gaps in coverage. Not 5 because capabilities like hook writing and platform optimization details are only implied rather than comprehensively enumerated.

4 / 5

Completeness

Explicitly answers both what ("plan video marketing, create video scripts, or optimize for short-form or long-form video") and when ("When the user wants to..." and "Also use when the user mentions...") with concrete trigger phrases.

5 / 5

Trigger Term Quality

Comprehensive natural trigger coverage: "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," "video content strategy" — nine phrases a user would naturally say, including platform-specific synonyms. No common variants are missing.

5 / 5

Distinctiveness Conflict Risk

Clear niche (video marketing strategy and scripts) with distinct platform-specific triggers, and it explicitly routes the nearest overlap away: "For on-site video SEO, use video-optimization."

5 / 5

Total

19

/

20

Passed

Validation

100%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository

kostja94/marketing-skills

Path

skills/content/video/SKILL.md

Reviewed

Table of Contents

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