Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire. Use when you ask about founder-led sales, enterprise sales, cold outreach, ICP, 'why are deals stalling', pilots/POCs, procurement, 'when do I hire a sales rep', or adding sales to a PLG product. Draws on 49 Lenny's Podcast guests incl. Jen Abel, Geoffrey Moore and Pete Kazanjy.
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