positioning-craft
Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.
82
77%
Does it follow best practices?
Impact
Pending
No eval scenarios have been run
Passed
No known issues
Optimize this skill with Tessl
npx tessl skill review --optimize ./positioning-craft/SKILL.mdQuality
Discovery
89%Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.
This is a well-crafted description that clearly identifies its niche (April Dunford's positioning framework) and provides explicit 'Use when' triggers. The main weakness is that the capabilities described are somewhat abstract positioning concepts rather than concrete actions the skill performs. The methodology reference provides excellent distinctiveness.
Suggestions
Consider adding more concrete action verbs describing what the skill produces, e.g., 'Creates positioning canvases, generates competitive alternative analyses, develops value proposition statements'
| Dimension | Reasoning | Score |
|---|---|---|
Specificity | Names the domain (product positioning) and references a specific framework (April Dunford's), but the actions listed ('defining target customers, choosing categories, identifying alternatives, articulating differentiated value') are somewhat abstract positioning concepts rather than concrete tool actions like 'generate positioning statement' or 'create competitive matrix'. | 2 / 3 |
Completeness | Clearly answers both what ('Crafts product positioning using April Dunford's positioning framework') and when ('Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value') with explicit trigger guidance. | 3 / 3 |
Trigger Term Quality | Good coverage of natural terms users would say: 'product positioning', 'target customers', 'categories', 'alternatives', 'differentiated value', 'Obviously Awesome'. These are terms someone working on positioning would naturally use. | 3 / 3 |
Distinctiveness Conflict Risk | Highly distinctive due to the specific methodology reference (April Dunford, Obviously Awesome). This creates a clear niche that wouldn't conflict with generic marketing or strategy skills. | 3 / 3 |
Total | 11 / 12 Passed |
Implementation
64%Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.
This skill provides a solid, actionable positioning framework with a useful fill-in template and checklist. However, it includes some unnecessary explanatory content (activation triggers, quotes) and lacks workflow guidance for iterating on positioning or validating it with customers. The template is the strongest element.
Suggestions
Remove the 'When This Skill Activates' section - Claude can infer when to apply positioning concepts
Add a brief workflow for validating positioning (e.g., 'Test with 3 customers, iterate if they can't repeat it back')
Remove or relocate the quotes section - they don't add actionable guidance
Consider adding 1-2 concrete before/after positioning examples showing weak vs strong positioning statements
| Dimension | Reasoning | Score |
|---|---|---|
Conciseness | The content is reasonably efficient but includes some unnecessary elements like the 'When This Skill Activates' section (Claude knows when to use positioning) and the quotes section which adds little actionable value. The framework explanation could be tighter. | 2 / 3 |
Actionability | Provides a complete, copy-paste ready positioning canvas template with specific fill-in-the-blank sections. The one-sentence positioning formula and checklist are immediately usable without modification. | 3 / 3 |
Workflow Clarity | The five components are clearly numbered and the template follows a logical sequence, but there's no explicit workflow for how to work through the positioning process, no validation steps, and no guidance on iterating if positioning doesn't resonate. | 2 / 3 |
Progressive Disclosure | Content is reasonably organized with clear sections, but everything is in one file. For a methodology-based skill, references to deeper materials (examples of good/bad positioning, category selection guide) would improve navigation without bloating the main file. | 2 / 3 |
Total | 9 / 12 Passed |
Validation
100%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 11 / 11 Passed
Validation for skill structure
No warnings or errors.
- Repository
- menkesu/awesome-pm-skills
- Commit
53530ef
- Reviewed
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