positioning-craft

Crafts product positioning using April Dunford's positioning framework. Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value. Based on Obviously Awesome methodology.

Quality

77%

Does it follow best practices?

Impact

—

No eval scenarios have been run

Securityby

Passed

No known issues

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npx tessl skill review --optimize ./positioning-craft/SKILL.md

Quality

Content

64%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill provides a solid, actionable positioning framework with a useful fill-in template and checklist. However, it includes some unnecessary explanatory content (activation triggers, quotes) and lacks workflow guidance for iterating on positioning or validating it with customers. The template is the strongest element.

Suggestions

Remove the 'When This Skill Activates' section - Claude can infer when to apply positioning concepts

Add a brief workflow for validating positioning (e.g., 'Test with 3 customers, iterate if they can't repeat it back')

Remove or relocate the quotes section - they don't add actionable guidance

Consider adding 1-2 concrete before/after positioning examples showing weak vs strong positioning statements

Dimension	Reasoning	Score
Conciseness	The content is reasonably efficient but includes some unnecessary elements like the 'When This Skill Activates' section (Claude knows when to use positioning) and the quotes section which adds little actionable value. The framework explanation could be tighter.	2 / 3
Actionability	Provides a complete, copy-paste ready positioning canvas template with specific fill-in-the-blank sections. The one-sentence positioning formula and checklist are immediately usable without modification.	3 / 3
Workflow Clarity	The five components are clearly numbered and the template follows a logical sequence, but there's no explicit workflow for how to work through the positioning process, no validation steps, and no guidance on iterating if positioning doesn't resonate.	2 / 3
Progressive Disclosure	Content is reasonably organized with clear sections, but everything is in one file. For a methodology-based skill, references to deeper materials (examples of good/bad positioning, category selection guide) would improve navigation without bloating the main file.	2 / 3
	Total	9 / 12 Passed

Description

89%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

This is a well-crafted description that clearly identifies its niche (April Dunford's positioning framework) and provides explicit 'Use when' triggers. The main weakness is that the capabilities described are somewhat abstract positioning concepts rather than concrete actions the skill performs. The methodology reference provides excellent distinctiveness.

Suggestions

Consider adding more concrete action verbs describing what the skill produces, e.g., 'Creates positioning canvases, generates competitive alternative analyses, develops value proposition statements'

Dimension	Reasoning	Score
Specificity	Names the domain (product positioning) and references a specific framework (April Dunford's), but the actions listed ('defining target customers, choosing categories, identifying alternatives, articulating differentiated value') are somewhat abstract positioning concepts rather than concrete tool actions like 'generate positioning statement' or 'create competitive matrix'.	2 / 3
Completeness	Clearly answers both what ('Crafts product positioning using April Dunford's positioning framework') and when ('Use when defining target customers, choosing categories, identifying alternatives, or articulating differentiated value') with explicit trigger guidance.	3 / 3
Trigger Term Quality	Good coverage of natural terms users would say: 'product positioning', 'target customers', 'categories', 'alternatives', 'differentiated value', 'Obviously Awesome'. These are terms someone working on positioning would naturally use.	3 / 3
Distinctiveness Conflict Risk	Highly distinctive due to the specific methodology reference (April Dunford, Obviously Awesome). This creates a clear niche that wouldn't conflict with generic marketing or strategy skills.	3 / 3
	Total	11 / 12 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 11 / 11 Passed

Validation for skill structure

No warnings or errors.

Repository: menkesu/awesome-pm-skills
Commit: 53530ef

Reviewed: 3 months ago

Table of Contents

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