Repeatable protocol for updating Neo's identity (what Neo IS) coherently across ALL surfaces that encode it — README, VISION, learn/benefits, package.json, GitHub repo metadata, portal app, and the build-generated SEO files. Treats FACTS (version, MCP-server count, Node req, dates) as single-source-derive, FRAMING (taglines, positioning) as audience-segmented against a canonical apex, and ACTIONS / CTAs as governed next-step surfaces. Triggers: Use when changing Neo's tagline / positioning / description / keywords / pillar story / CTAs; when a maintainer says 'update the identity / README / branding / how we describe Neo'; when a shipped capability outgrows the current framing; or when a fact (version, server count, requirement) drifts across surfaces. Foundation: ADR 0018.
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