marketing-psychology

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

Quality

53%

Does it follow best practices?

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Securityby

Passed

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Fix and improve this skill with Tessl

tessl review fix ./skills/marketing-psychology/SKILL.md

Quality

Content

57%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This is a lean, well-organized catalogue stub that advertises an upstream skill rather than containing its own substantive instructions, so it scores well on brevity and structure but poorly on actionability because it offloads all concrete guidance to an external repo.

Suggestions

Replace the `open https://...` browser command with an executable clone/inspect command (e.g. `git clone https://github.com/coreyhaines31/marketingskills` plus the exact install path) so the agent can act without manual inspection.

Add a minimal concrete example of the skill's output (e.g. a before/after hook rewrite or a pricing-framing snippet) so the entry is useful even before the upstream bundle is installed.

Turn the 'How to use' prose into an explicit numbered sequence with a verification step (e.g. confirm the skill appears in the agent's skill list after install).

Dimension	Reasoning	Score
Conciseness	The body is lean, assumes Claude's competence, and avoids explaining concepts Claude already knows; the only minor redundancy is the 'What it does' section restating the frontmatter description, which does not materially pad the content.	3 / 3
Actionability	The only code block is `open https://github.com/coreyhaines31/marketingskills`, whose own comment concedes it is a starting point ('Inspect the upstream README for exact paths'), and the instruction to 'install the upstream bundle into your active agent's skills directory' gives no concrete command or path, so it describes rather than instructs.	1 / 3
Workflow Clarity	A loose sequence is present in prose (advertise in planning -> install upstream bundle -> invoke by name or trigger), but there are no explicit steps, no validation, and the actual workflow is deferred to the external repo.	2 / 3
Progressive Disclosure	The body is short (under 50 lines) with clearly labeled sections (What it does, Source, How to use) and a single, clearly signaled one-level reference (the upstream repo URL); no bundle files exist locally to misorganize, matching the simple-skill allowance.	3 / 3
	Total	9 / 12 Passed

Description

50%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description clearly identifies the marketing-psychology niche and several concrete applications, but it lacks an explicit 'Use when...' trigger clause and does not embed the full set of natural trigger terms, leaving it at the mid-level across all dimensions.

Suggestions

Add an explicit 'Use when...' clause naming concrete triggers, e.g. 'Use when writing or reviewing marketing copy, landing pages, or pricing pages where persuasion, framing, or cognitive-bias techniques apply.'

Fold the strongest natural terms ('persuasion', 'cognitive bias', 'marketing psychology') into the description itself rather than relying solely on the separate triggers field.

Lead with concrete actions ('Tighten hooks, reframe value propositions, present pricing using anchoring and loss aversion') instead of the abstract verb 'Apply'.

Dimension	Reasoning	Score
Specificity	Names the domain ('psychological principles and behavioral science to copy and design') and three application areas ('tightening hooks, framing, and pricing presentation'), but the lead verb 'Apply' is abstract rather than a set of concrete discrete actions, so it stops short of comprehensive.	2 / 3
Completeness	It states what the skill does but has no 'Use when...' clause or equivalent explicit trigger guidance; the 'when' is only implied by 'Useful for tightening hooks, framing, and pricing presentation', capping completeness at 2 per the guidelines.	2 / 3
Trigger Term Quality	The description surfaces some natural marketing terms ('hooks', 'framing', 'pricing presentation', 'copy', 'design') but omits common variations a user would actually say ('persuasion', 'cognitive bias', 'marketing psychology'), which instead live only in the separate triggers field.	2 / 3
Distinctiveness Conflict Risk	The behavioral-science-for-copy angle is a recognizable niche, but 'apply psychological principles to copy and design' could still overlap with general copywriting or design skills, so it is only somewhat specific.	2 / 3
	Total	8 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: nexu-io/open-design
Path: skills/marketing-psychology/SKILL.md
Commit: a2ba3ee

Reviewed: 1 day ago

Table of Contents

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