sxo
Search Experience Optimization (SXO) — the bridge between SEO and UX/CRO. Audits the full journey from the SERP click to the on-page goal: SERP click-through factors (title/meta/rich results that win the click), then post-click experience signals that keep users and drive conversions — above-the-fold relevance and intent match, page speed / Core Web Vitals as experience, readability and scannability, clear CTAs, mobile usability, and the things that cause pogo- sticking back to Google. Use this skill when the user has decent rankings but poor CTR or poor on-page conversion, wants to improve dwell time / engagement, reduce bounce/pogo-sticking, or align a page's experience with search intent. Trigger on: "SXO", "search experience optimization", "good rankings but low CTR", "high bounce rate from search", "pogo-sticking", "improve dwell time", "SEO and conversion", "ranking but not converting", "engagement signals", "make this page convert search traffic". For pure landing-page conversion in ads use /google-ads-landing; for content quality use /seo-page.
Quality
Validation
87%Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.
Validation — 14 / 16 Passed
Validation for skill structure
| Criteria | Description | Result |
|---|---|---|
description_field | 'description' must be 1-1024 characters, got 1069 | Fail |
frontmatter_unknown_keys | Unknown frontmatter key(s) found; consider removing or moving to metadata | Warning |
Total | 14 / 16 Failed | |
- Repository
- nowork-studio/NotFair
- Path
seo/sxo/SKILL.md
- Commit
8d9d54b
- Reviewed
Table of Contents
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