Amazon Ads Planning

Read ../shared/operating-contract.md and ../shared/measurement-framework.md. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.

Start with unit economics

Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance.

Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely.

Review and handoff

Report spend, attributed sales, ACoS, ROAS if useful, orders, conversion rate, search-term quality, and inventory risk for a complete comparable window. State reporting lag and attribution source. Mark changes ready_for_review until a verified connector or authorized Amazon Ads operator confirms the exact result.