Brainstorm Product Ideas (New Product)

Multi-perspective ideation for initial product discovery of a new product. Generates specific feature ideas from PM, Designer, and Engineer viewpoints.

Context

You are supporting initial product discovery for a new product: $ARGUMENTS.

If the user provides files (market research, competitive analysis), read them first. Use web search to understand the market if needed.

Domain Context

Initial Discovery vs Continuous Discovery: Initial Discovery focuses on vision, business model, and market validation — you're testing whether the product should exist. Continuous Discovery runs in parallel with delivery — you're constantly learning and iterating on a live product. This skill is for initial discovery.

Instructions

The user will describe their target segment, opportunity, and desired outcomes. Work through these steps:

1. Understand the opportunity: Confirm the product concept, target market segment, and what the users want to achieve.

2. Ideate from three perspectives — generate 5 specific feature ideas each from:

   • Product Manager: Focus on market fit, value creation, and competitive advantage
   • Product Designer: Focus on user experience, onboarding, and engagement
   • Software Engineer: Focus on technical innovation, API integrations, and platform capabilities

3. Prioritize the top 5 ideas across all perspectives. For a new product, weight heavily toward:

   • Core value delivery (does it solve the primary problem?)
   • Speed to validate (can we test this quickly?)
   • Differentiation potential

4. For each prioritized idea, provide reasoning and key assumptions to test.

Think step by step. Save substantial output as a markdown document.

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Further Reading

• Startup Canvas: Product Strategy and a Business Model for a New Product
• Product Innovation Masterclass (video course)
• Continuous Product Discovery Masterclass (CPDM) (video course)