gtm-motions

Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

Quality

81%

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Passed

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Quality

Content

75%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, catalog-style skill body: a clearly sequenced 5-step workflow, concrete tool lists per motion, and explicit input/output specifications. The main gaps are the absence of a scoring methodology behind the 1-10 ratings and mild redundancy between the When to Use, Tips, and Framework sections.

Suggestions

Give Step 3 concrete scoring mechanics (e.g., per-motion criteria with 1/5/10 anchor descriptions or a small example) so the ratings are reproducible.

Remove the duplicated 'When to Use' list and the thin 'Framework' section, or fold their content into Overview/Tips to trim tokens.

Move the per-motion Tools/Tactics catalogs into a references file (e.g. references/motions.md) and keep one-line summaries in SKILL.md to improve progressive disclosure.

Dimension	Reasoning	Score
Conciseness	The body is dense, list-based, and assumes Claude's competence (no explaining what inbound or PLG is), but the 'When to Use' section duplicates the description, the 'Framework' section adds little, and 'Tips' overlaps the per-motion Strengths lines — minor trimming opportunities consistent with the 'efficient, minor over-explanation' anchor.	4 / 5
Actionability	Concrete inputs ($ARGUMENTS format), a defined output spec, named tools per motion, and per-motion scoring criteria make the guidance mostly executable; however 'Score Each Motion (1-10 scale)' provides no scoring methodology or thresholds, keeping it below fully executable.	4 / 5
Workflow Clarity	The 5-step How It Works sequence (understand product → evaluate market → score motions → design stack → execution plan) is clearly ordered with defined inputs and outputs; no validation checkpoints exist, but the skill involves no destructive or batch operations, so this is a minor gap.	4 / 5
Progressive Disclosure	Well-organized sections (motions, workflow, input, output, tips) with no external bundle files and no broken references; the ~55-line motion catalog is core content, though per-motion detail could arguably live in a reference file — a minor organization gap.	4 / 5
	Total	16 / 20 Passed

Description

78%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong description with an explicit 'Use when…' clause and a precise enumeration of the seven motion types, written in third person without fluff. Its only weakness is that it names just one or two capability actions (identify motions and tools) rather than the fuller range of what the skill does.

Suggestions

Broaden the action verbs to reflect the skill's actual outputs, e.g. 'Evaluate, score, and select GTM motions… and build a 90-day execution plan' to lift specificity.

Add one or two common synonyms users would naturally say, such as 'go-to-market strategy' or 'growth channels', to improve trigger coverage.

Dimension	Reasoning	Score
Specificity	The description states 'Identify the best GTM motions and tools across 7 motion types' — a domain plus 1-2 concrete actions — but lists no further actions (evaluate, score, plan), matching the 'names domain and 1-2 concrete actions' anchor rather than the several-actions level above.	3 / 5
Completeness	It explicitly answers both what ('Identify the best GTM motions and tools across 7 motion types: …') and when ('Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns'), matching the top anchor with concrete trigger phrases.	5 / 5
Trigger Term Quality	Natural phrases like 'selecting marketing channels', 'choosing between inbound and outbound strategy', and 'planning cross-channel campaigns' give good coverage, but common variations such as 'go-to-market strategy' or 'growth channels' are missing.	4 / 5
Distinctiveness Conflict Risk	'GTM motions' is a clear niche with distinct triggers, but 'marketing channels' and 'cross-channel campaigns' create minor overlap risk with generic marketing-strategy skills.	4 / 5
	Total	16 / 20 Passed

Validation

100%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 16 / 16 Passed

Validation for skill structure

No warnings or errors.

Repository: phuryn/pm-skills
Path: pm-go-to-market/skills/gtm-motions/SKILL.md
Commit: 8607e3b

Reviewed: 6 days ago

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