content-marketer

Elite content marketing strategist specializing in AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing.

Quality

12%

Does it follow best practices?

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Securityby

Passed

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tessl review fix ./skills/content-marketer/SKILL.md

Quality

Content

0%Scale 1-3

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

This skill reads like a marketing persona description or job posting rather than an actionable skill file. It is extremely verbose, listing dozens of tools, platforms, and concepts without providing any concrete instructions, templates, code, or executable workflows. The content would need a fundamental restructuring to be useful—replacing abstract capability lists with specific, actionable guidance and concrete examples.

Suggestions

Replace the abstract 'Capabilities' lists with 2-3 concrete workflow templates (e.g., a specific blog post creation workflow with actual SEO checklist items, a specific email sequence template with example copy).

Add concrete, copy-paste-ready examples: e.g., an actual content brief template, a real meta description format, a specific email subject line A/B test setup rather than just mentioning these concepts exist.

Move detailed reference material (tool lists, platform-specific tips, SEO checklists) into separate bundle files and keep SKILL.md as a concise overview with clear navigation links.

Add explicit validation/verification steps to workflows, such as 'Check content against this SEO checklist before publishing' or 'Verify email deliverability score exceeds X before sending.'

Dimension	Reasoning	Score
Conciseness	Extremely verbose and padded with information Claude already knows. The massive 'Capabilities' section lists dozens of tools, techniques, and concepts (e.g., what GA4 is, what Buffer does, what GDPR is) that add no actionable value. The 'Behavioral Traits' and 'Knowledge Base' sections describe personality attributes rather than providing executable instructions. This could be reduced by 80%+ without losing useful guidance.	1 / 3
Actionability	No concrete code, commands, templates, or executable examples anywhere. The entire skill is abstract descriptions and bullet-point lists of capabilities. The 'Response Approach' section lists vague steps like 'Analyze target audience' and 'Research competition' without any specific methods, tools usage, or output formats. The 'Example Interactions' are just prompt suggestions, not worked examples with expected outputs.	1 / 3
Workflow Clarity	The 10-step 'Response Approach' is a high-level abstract sequence with no validation checkpoints, no concrete deliverables at each step, and no error recovery. There are no feedback loops, no verification steps, and no clear criteria for when to proceed between steps. For a skill involving content creation and distribution, there should be review/validation steps.	1 / 3
Progressive Disclosure	The content is a monolithic wall of text with 10+ major sections all inline. It references `resources/implementation-playbook.md` but no bundle file exists to support it. The massive capabilities listing should be split into separate reference files, with the SKILL.md serving as a concise overview with navigation pointers.	1 / 3
	Total	4 / 12 Passed

Description

25%Scale 1-3

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description reads like a LinkedIn headline rather than a functional skill description. It relies heavily on marketing buzzwords ('elite,' 'AI-powered,' 'omnichannel,' 'data-driven') without specifying concrete actions the skill performs or when Claude should select it. The overly broad scope covering multiple domains creates high conflict risk with other skills.

Suggestions

Replace buzzwords with specific concrete actions the skill performs, e.g., 'Writes blog posts, creates social media copy, generates content calendars, and performs keyword research for SEO.'

Add an explicit 'Use when...' clause with natural trigger terms, e.g., 'Use when the user asks for help writing blog posts, planning content strategy, optimizing content for SEO, or creating social media posts.'

Narrow the scope to reduce conflict risk — either focus on content creation, SEO, or distribution strategy rather than trying to cover all of content marketing in one skill.

Dimension	Reasoning	Score
Specificity	Names the domain (content marketing) and lists some areas like 'AI-powered content creation, omnichannel distribution, SEO optimization, and data-driven performance marketing,' but these read more like buzzwords than concrete actions. No specific verbs describing what the skill actually does (e.g., 'writes blog posts,' 'generates SEO keywords,' 'creates distribution calendars').	2 / 3
Completeness	Describes a vague 'what' (strategist specializing in various areas) but completely lacks any 'when' clause or explicit trigger guidance. There is no 'Use when...' or equivalent instruction for Claude to know when to select this skill. Per rubric guidelines, missing 'Use when...' should cap completeness at 2, but the 'what' is also weak and buzzword-heavy, warranting a 1.	1 / 3
Trigger Term Quality	Includes some relevant keywords like 'content marketing,' 'SEO optimization,' and 'content creation' that users might naturally say. However, terms like 'omnichannel distribution' and 'data-driven performance marketing' are jargon-heavy and unlikely to match natural user queries. Missing common variations like 'blog post,' 'social media content,' 'keyword research.'	2 / 3
Distinctiveness Conflict Risk	The description is extremely broad, covering content creation, SEO, distribution, and performance marketing — four potentially separate skill domains. This would easily conflict with dedicated SEO skills, content writing skills, analytics skills, or social media skills. The term 'Elite' adds no distinctiveness.	1 / 3
	Total	6 / 12 Passed

Validation

90%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 10 / 11 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	10 / 11 Passed

Repository: popey/claude-code-skills
Path: skills/content-marketer/SKILL.md
Commit: a5a6601

Reviewed: 5 days ago

Table of Contents

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