Media Mix Modeling with PyMC-Marketing. Use when building MMMs, specifying adstock/saturation transformations, setting priors, fitting multidimensional (geo-level) models, computing channel contributions, ROAS, running budget optimization, calibrating with lift tests, or performing sensitivity analysis. Covers the MMM class, GeometricAdstock, LogisticSaturation, BudgetOptimizerWrapper, and ArviZ diagnostics for marketing models.
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Low-risk findings worth noting
The skill fetches instructions or code from an external URL at runtime, and the fetched content directly controls the agent’s prompts or executes code. This dynamic dependency allows the external source to modify the agent’s behavior without any changes to the skill itself.
The referenced GitHub repository https://github.com/pymc-labs/python-analytics-skills is an external personal/project repository used for educational reference material, and constitutes a common unofficial operational dependency tier.
pymc-labs/pymc-marketing
ca98bc7
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