brand-ideation

Generate, evaluate, and narrow brand concepts during early ideation including positioning territories, naming candidates, mood directions, and narrative angles. Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names, building moodboards, generating positioning options, or trying to choose between multiple brand directions. Triggers on brand ideation, brand concept, naming, brand name, name candidates, positioning, brand positioning, mood board, brand directions, exploring brands, early brand work, brand exploration, brand brainstorm, brand options. Also triggers when the user has multiple half-formed brand ideas and needs help converging on one, even if they do not say 'ideation' explicitly.

Quality

96%

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Passed

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Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The content is a well-structured, highly actionable instruction skill: explicit frameworks, counts, and per-item schemas drive concrete output, with a clear sequenced workflow and clean one-level-deep references. Only minor conciseness trims are warranted.

Dimension	Reasoning	Score
Conciseness	The body is efficient and assumes competence (no padding about what a brand is), with necessary domain-term definitions and pedagogically useful good/bad contrasts, but a few illustrative asides and the time-sensitive Sprint/T-Mobile parenthetical could be trimmed, so it sits just below fully lean.	4 / 5
Actionability	Highly concrete for an instruction skill: explicit counts (3-5 territories, 8-15 names per direction, 30-50 candidates filtered to 8-12), structured frameworks (6 positioning angles, 8 naming approaches, 6 filters, 6 narrative shapes), and a per-item write schema make the output fully specified.	5 / 5
Workflow Clarity	An 8-step numbered workflow sequences the four stages with explicit checkpoints (six-criteria naming filter, convergence/decision step) and a gap-stating protocol for unavailable data; the destructive/batch validation cap does not apply to divergent ideation, and checklists/feedback loops are present.	5 / 5
Progressive Disclosure	Well-organized overview with clear section headers and two verified one-level-deep references (ideation-output-template.md, naming-evaluation-rubric.md) that are clearly signaled both inline in the workflow and in a dedicated Reference files section; detail is appropriately offloaded.	5 / 5
	Total	19 / 20 Passed

Description

100%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is exemplary: it pairs concrete actions with an explicit, detailed 'when' clause and a comprehensive set of natural trigger terms, all scoped to a distinct niche. It uses correct third-person voice and avoids fluff or over-claims.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions ("Generate, evaluate, and narrow brand concepts") plus four explicit deliverable types (positioning territories, naming candidates, mood directions, narrative angles), giving comprehensive coverage with no real gaps.	5 / 5
Completeness	Explicitly answers both what (generate/evaluate/narrow brand concepts across four deliverable types) and when ("Use this skill whenever the user is in the early phase of brand creation, exploring brand directions, brainstorming names...") with concrete trigger phrases.	5 / 5
Trigger Term Quality	Exhaustive natural trigger list ("brand ideation, brand concept, naming, brand name, positioning, mood board, brand directions") plus a behavioral trigger for half-formed ideas, covering synonyms and natural phrasings users would actually say.	5 / 5
Distinctiveness Conflict Risk	Clear niche in early ideation with domain-specific triggers (positioning territories, mood board, naming) that are unlikely to fire for adjacent skills; the body further distinguishes it from brand-identity, brand-style-guide, brand-voice, and brand-discovery.	5 / 5
	Total	20 / 20 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: rampstackco/claude-skills
Path: skills/brand-ideation/SKILL.md
Commit: 0479242

Reviewed: 14 days ago

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