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brand-identity

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.

71

Quality

87%

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SKILL.md
Quality
Evals
Security

Quality

Content

78%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured, actionable design skill with a clear sequenced workflow and good progressive disclosure via real reference files; minor conciseness and example-density gaps keep it from full marks.

Suggestions

Tighten editorial asides like 'A color system is more than a palette. It is the rules for how color carries meaning.' into the bullet list that follows them.

Add one short worked example per element (e.g., a sample type-scale table or a contrast-pass/fail color pair) to lift actionability toward copy-paste-ready.

Add an explicit 'if the stress-test breaks the system, return to step 3 and revise the offending element' feedback loop to the workflow.

DimensionReasoningScore

Conciseness

Mostly lean bullet lists with concrete thresholds; a few editorial sentences ('A color system is more than a palette. It is the rules...') could be trimmed without losing value.

4 / 5

Actionability

Concrete, specific guidance with numeric thresholds (16px, WCAG 4.5:1, 5-8 colors, ms duration scales) and explicit failure patterns; lacks worked visual examples, keeping it just below fully executable.

4 / 5

Workflow Clarity

Six-step workflow has an explicit stress-test checkpoint ('Where does it break? Iterate.') and a sign-off gate, but no error-recovery feedback loop for iteration failures.

4 / 5

Progressive Disclosure

Clear overview body with two well-signaled, one-level-deep references (identity-system-spec.md, contrast-and-accessibility.md) that are real files in references/, and content appropriately split.

5 / 5

Total

17

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

A strong, specific description with explicit 'what' and 'when' guidance and comprehensive natural trigger terms; only minor overlap risk with closely related brand skills prevents a perfect score.

DimensionReasoningScore

Specificity

Lists multiple specific concrete actions across all six identity elements ('design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity'), giving comprehensive coverage.

5 / 5

Completeness

Explicitly answers both what ('Design or evaluate a brand visual identity system covering...') and when ('Use this skill whenever the user wants to...'; 'Also triggers when the user has a brand direction approved...').

5 / 5

Trigger Term Quality

Comprehensive coverage of natural user terms including synonyms ('logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system').

5 / 5

Distinctiveness Conflict Risk

Clear niche (visual identity artifacts) with distinct triggers, but overlap risk with sibling brand skills (brand-ideation, brand-style-guide, brand-voice) keeps it just below a 5.

4 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository
rampstackco/claude-skills
Reviewed

Table of Contents

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