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brand-identity

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.

Quality

94%

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Passed

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SKILL.md
Quality
Evals
Security

Quality

Content

92%Weight 40%Scale 1-5

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

A well-structured instruction skill: terse prescriptive checklists, concrete numeric guidance throughout, a workflow with a genuine stress-test/iterate feedback loop, and clean offloading of the spec template and accessibility math to two real reference files. The only slack is minor duplication of accessibility facts between the body and the contrast reference.

DimensionReasoningScore

Conciseness

The body is dense, checklist-driven, and free of filler ("Legible at 16 pixels. Test the logo at favicon size. If it falls apart, redesign."), but has minor trimmable spots: WCAG contrast ratios (4.5:1, 3:1) and the color-blindness statistic repeat material that the body itself defers to references/contrast-and-accessibility.md, and a few design principles (type pairing patterns) restate knowledge Claude already has. This fits "efficient; minor instances of over-explanation that could be trimmed" rather than the every-token-earns-its-place anchor 5.

4 / 5

Actionability

For an instruction-only skill the guidance is fully concrete: per-color documentation fields ("Hex, RGB, HSL, CMYK... and Pantone"), icon grid sizes ("24x24 or 16x16 base"), motion durations ("Fast (100ms), medium (200-300ms), slow (500ms+)"), a specified output directory structure, and hard pass/fail tests ("Legible at 16 pixels", "Reproducible in single-color"). This matches the anchor's copy-paste-ready coverage of common cases.

5 / 5

Workflow Clarity

The six-step workflow has a clear sequence, an explicit validation checkpoint with a feedback loop ("4. Stress-test. Apply the system to 3 to 5 mock applications... Where does it break? Iterate."), a conditional escalation path ("If unclear, return to brand-ideation"), and a sign-off gate before rollout. This matches the anchor's explicit-validation-with-feedback-loops pattern.

5 / 5

Progressive Disclosure

The body is a working overview of the five-element framework, while the detailed spec template and the contrast math are pushed to two real, one-level-deep reference files, both listed with descriptive labels in a dedicated "Reference files" section. Both referenced paths exist in the bundle and are clearly signaled, matching the clear-overview anchor.

5 / 5

Total

19

/

20

Passed

Description

96%Weight 40%Scale 1-5

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

An exemplary description: explicit what-and-when structure, comprehensive natural trigger synonyms, and domain-specific vocabulary (wordmark, monogram). The only weakness is mild overlap risk on generic terms like "color palette" and "type system" against sibling design skills.

DimensionReasoningScore

Specificity

"Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles" names multiple concrete actions (design, evaluate) across all six deliverable elements, matching the comprehensive multi-action anchor. It goes beyond the 4-anchor example by enumerating every element of the domain, not just several.

5 / 5

Completeness

Both "what" ("Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles") and "when" ("Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors... or evaluate an existing identity for cohesion") are explicitly and concretely stated, matching the anchor's structure exactly.

5 / 5

Trigger Term Quality

"Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system" plus natural user phrasings like "design a logo, build a visual identity, define brand colors, choose brand typography" gives comprehensive synonym coverage the way the anchor's "PDF files, PDFs, forms, .pdf" example does.

5 / 5

Distinctiveness Conflict Risk

The niche is clear and terms like "wordmark", "monogram", and "brand mark" are distinctive, and the ideation boundary is drawn ("Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it"). However, generic terms like "color palette" and "type system" overlap with UI design-system skills, so it fits "mostly distinct; minor overlap risk with closely related skills" rather than the minimal-conflict anchor 5.

4 / 5

Total

19

/

20

Passed

Validation

93%

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

CriteriaDescriptionResult

frontmatter_unknown_keys

Unknown frontmatter key(s) found; consider removing or moving to metadata

Warning

Total

15

/

16

Passed

Repository

rampstackco/claude-skills

Path

skills/brand-identity/SKILL.md

Reviewed

Table of Contents

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