brand-style-guide

Build or audit a comprehensive brand style guide that documents the full brand system including story, logo system, color, typography, imagery, voice, applications, and dos/don'ts. Use this skill whenever the user wants to create brand guidelines, document an existing brand, build a brand book, audit an existing style guide for completeness, or produce the artifact that other teams will reference for years. Triggers on style guide, brand guidelines, brand book, brand standards, brand manual, style sheet, brand documentation, brand reference. Also triggers when the brand identity is finished and needs to be documented for handoff to designers, developers, vendors, or future team members.

Quality

100%

Does it follow best practices?

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Adds up to 20 points to the overall score

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Securityby

Passed

No findings from the security scan

Quality

Content

100%

Reviews the quality of instructions and guidance provided to agents. Good implementation is clear, handles edge cases, and produces reliable results.

The body is a lean, actionable framework — dense checklists across all eight sections, a sequenced workflow with review checkpoints, and a concrete output structure. Bundle files are appropriately split one level deep with clear navigation.

Dimension	Reasoning	Score
Conciseness	The body is predominantly lean checklists with no concept-explanation fluff (no 'what is a brand/logo'); the limited orienting prose ('Build it like a reference manual, not a presentation') carries actionable practitioner guidance rather than filler, so most every token earns its place.	3 / 3
Actionability	Delivers concrete, specific guidance throughout — per-section checklists (e.g., 'Per color: hex, RGB, HSL, CMYK, Pantone', 'Contrast ratios documented', 'Clear space rules (minimum spacing around logo)'), a 7-step workflow, and a concrete output file tree, plus a real referenced template.	3 / 3
Workflow Clarity	A clear 7-step sequence with explicit verification checkpoints ('Stress-test with real examples', 'Get review from the people who will use it') and the 8-section framework plus failure patterns serving as checklists; no hard validate-retry loop is required for this non-destructive document task.	3 / 3
Progressive Disclosure	SKILL.md is a framework overview pointing to two real, one-level-deep reference files (style-guide-template.md, maintenance-playbook.md), clearly signaled with descriptions in a 'Reference files' section and linked inline in the workflow — no nested-reference chains.	3 / 3
	Total	12 / 12 Passed

Description

100%

Based on the skill's description, can an agent find and select it at the right time? Clear, specific descriptions lead to better discovery.

The description is specific, trigger-rich, and complete, explicitly covering both what the skill does and when to use it with eight natural trigger phrases. It carves a clear niche distinct from adjacent brand-identity and brand-voice skills.

Dimension	Reasoning	Score
Specificity	Lists multiple concrete actions — 'Build or audit a comprehensive brand style guide', 'document an existing brand', 'build a brand book', 'audit an existing style guide' — and enumerates the system parts (story, logo, color, typography, imagery, voice, applications, dos/don'ts), matching the 'multiple specific concrete actions' anchor.	3 / 3
Completeness	Explicitly answers both halves: what ('Build or audit a comprehensive brand style guide that documents the full brand system...') and when ('Use this skill whenever the user wants to...', 'Triggers on...', 'Also triggers when...'), with an explicit 'Use this skill' trigger clause.	3 / 3
Trigger Term Quality	Provides strong natural trigger coverage — 'Triggers on style guide, brand guidelines, brand book, brand standards, brand manual, style sheet, brand documentation, brand reference' — eight phrases a user would naturally say, exceeding the 'good coverage' anchor.	3 / 3
Distinctiveness Conflict Risk	Occupies a clear niche — the canonical brand reference document — with distinct triggers (brand book, brand standards, brand manual) and discriminating context ('when the brand identity is finished and needs to be documented for handoff'), making conflict with brand-identity or brand-voice skills unlikely.	3 / 3
	Total	12 / 12 Passed

Validation

93%

Warnings & errors only

Checks the skill against the spec for correct structure and formatting. All validation checks must pass before discovery and implementation can be scored.

Validation — 15 / 16 Passed

Validation for skill structure

Criteria	Description	Result
frontmatter_unknown_keys	Unknown frontmatter key(s) found; consider removing or moving to metadata	Warning

	Total	15 / 16 Passed

Repository: rampstackco/claude-skills
Path: skills/brand-style-guide/SKILL.md
Commit: bc6d961

Reviewed: about 7 hours ago

Table of Contents

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